포스트코로나시대 서울 관광개발 아이디어 - 관광경영론

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포스트코로나시대 서울 관광개발 아이디어 - 관광경영론에 대한 보고서 자료입니다.

목차

01. Background

02. Problem statement

03. Purpose and importance

04. Recovery ideas for city tourism in Seoul after the COVID-19

05. Strategies

06. SWOT analysis

07. Resolution

08. Expected effects and conclusions

09. References

본문내용

Can’t go to crowded destinations due to COVID-19.

‘Domestic Travel Survey in COVID-19’ by the Korea Culture and Tourism Research Institute(2020), domestic tourism(49.6%) and overseas tourism(37.6%) were mentioned as leisure activities that were not possible due to COVID-19. It can be seen that the travel sentiment of Koreans has deteriorated due to COVID-19.

Home-conomy : Due to COVID-19, the number of ‘Home Ludens’ increased as the time spent at home increased. Consumption of products and services that support activities that can be done at home has increased so that you can enjoy a variety of leisure life at home, just as you enjoyed leisure outside your home.

Game consumption has increased.

As a result, sales of the tourism industry declined by 67%, and this is the significant decrease. Therefore, a new marketing strategy for tourism is needed.

키워드

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