목차
Ⅰ. 서론
Ⅱ. 본론
1. 이론적 배경
1.1 소비자 만족
1.2 쇼핑 가치
1.3 온라인 소비자의 특성
1.4 오프라인 소비자의 특성
2. 연구방법 및 절차
2.1 연구문제
2.2 자료 수집 및 분석
3. 연구결과 및 논의
3.1 온라인
3.2 오프라인
Ⅲ. 결론
1. 연구의 요약 및 시사점
2. 한계점
3. 미래 방향
참고 문헌
Ⅱ. 본론
1. 이론적 배경
1.1 소비자 만족
1.2 쇼핑 가치
1.3 온라인 소비자의 특성
1.4 오프라인 소비자의 특성
2. 연구방법 및 절차
2.1 연구문제
2.2 자료 수집 및 분석
3. 연구결과 및 논의
3.1 온라인
3.2 오프라인
Ⅲ. 결론
1. 연구의 요약 및 시사점
2. 한계점
3. 미래 방향
참고 문헌
본문내용
산업창업경영대학원』. 2021.
https://www-riss-kr/link?id=T15783785
16. 하광옥 외 2인. 「소비자 특성에 따른 쇼핑채널 선택에 관한 연구」. 『流通硏究 20.4』. 2015. 178~179쪽 참고 https://www-riss-kr/link?id=A101495980
17. Armstrong, Robert W. and Siew Min Yee(2001), Do Chinese Trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia, Journal of International Marketing, 9(3)
18. Caruana, A., A. H. Money and P. R. Berthon (1998), Service Quality and Satisfaction-the Moderating Role of Value, European Journal of Marketing, 34(11/12)
19. Delozier, M. Wayne(1976), The Marketing Communications Process, New York, NY.: The McGraw-Hill.
20. Donthu, N. and Garcia, A.(1999), The Internet Shopper, Journal of Advertising Research
21. Durvasula, S., S. Lysonski, Subhash C. Mehta, Buck Peng Tang(2004), Forging relationships with services: The antecedents that have an impact on behavioral outcomes in the life insurance industry, Journal of Financial Services Marketing, 8(4)
22. E. M. Tauber(1972), Why do people shop?, The Journal of Marketing, Vol.36, No.4
23. Engel, James F., Roger D. Blackwell, and Paul W. Miniard(1986), Consumer behavior, 5th edition, Chicago.:Dryden Press.
24. Gainey, Thomas W. and Brian S. Klaas(2003), The Outsourcing of Training and Development: Factors Impacting Client Satisfaction, Journal of Management, 29(2)
25. Lee, B.C.Y.(2007), Consumer Attitude toward Virtual Stores and Its Correlates, Journal of Retailing and Consumer Services
26. Lee, Eun-Ju and Jeffrey W Overby(2004). Creating Value for Online Shoppers: Implications for Satisfaction and Loyalyt, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
27. Lee, Hwi-Ho(2012), The Effects of Store Attributes on the Choice of Discount Stores. Seoul, Korea: Master’s thesis in Konkuk University.
28. Lee, M.-Y., Kim, Y.-K., and Fairhurst, A.(2009), Shopping Value in Online Auctions: Their Antecedents and Outcomes, Journal of Retailing and Consumer Services
29. Lindquist Jay D.(1975), Meaning of Image, Journal of Retailing, 50(Winter)
30. Moorman, Christine, Gerald Zaltman and Rohit Deshpande(1992), Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations, Journal of Marketing Research, 29(Aug.)
31. Oliver, Richard L.(1999), Value as Excellence in the Consumption Experience, in Consumer Value: A Framework for Analysis and Research, orris B. Holbrook(ed.), New York: Routledge
32. Robert F. KELLY, and Ronald Sephenson(1967), The Semantic Differential: An Information Source for Designing Retail Patronage Appeals, Journal of Marketing, 31(Oct)
33. R. Westbrook, W. C. Black(1985), A Motivation-Based Shopper Typology, Journal of Retailing, Vol.61
34. Spiggle, Suasan., and Murphy A. Sewall(1987), A choice set model of retail selection, Journal of Marketing, 51(2)
35. Yilmaz, Cengiz and Shelby D. Hunt(2001), Salesperson Cooperation: The Influence of Relational, Task, Organizational and Personal Factors, Journal of the Academy of
Marketing Science, 29(4)
https://www-riss-kr/link?id=T15783785
16. 하광옥 외 2인. 「소비자 특성에 따른 쇼핑채널 선택에 관한 연구」. 『流通硏究 20.4』. 2015. 178~179쪽 참고 https://www-riss-kr/link?id=A101495980
17. Armstrong, Robert W. and Siew Min Yee(2001), Do Chinese Trust Chinese? A Study of Chinese Buyers and Sellers in Malaysia, Journal of International Marketing, 9(3)
18. Caruana, A., A. H. Money and P. R. Berthon (1998), Service Quality and Satisfaction-the Moderating Role of Value, European Journal of Marketing, 34(11/12)
19. Delozier, M. Wayne(1976), The Marketing Communications Process, New York, NY.: The McGraw-Hill.
20. Donthu, N. and Garcia, A.(1999), The Internet Shopper, Journal of Advertising Research
21. Durvasula, S., S. Lysonski, Subhash C. Mehta, Buck Peng Tang(2004), Forging relationships with services: The antecedents that have an impact on behavioral outcomes in the life insurance industry, Journal of Financial Services Marketing, 8(4)
22. E. M. Tauber(1972), Why do people shop?, The Journal of Marketing, Vol.36, No.4
23. Engel, James F., Roger D. Blackwell, and Paul W. Miniard(1986), Consumer behavior, 5th edition, Chicago.:Dryden Press.
24. Gainey, Thomas W. and Brian S. Klaas(2003), The Outsourcing of Training and Development: Factors Impacting Client Satisfaction, Journal of Management, 29(2)
25. Lee, B.C.Y.(2007), Consumer Attitude toward Virtual Stores and Its Correlates, Journal of Retailing and Consumer Services
26. Lee, Eun-Ju and Jeffrey W Overby(2004). Creating Value for Online Shoppers: Implications for Satisfaction and Loyalyt, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
27. Lee, Hwi-Ho(2012), The Effects of Store Attributes on the Choice of Discount Stores. Seoul, Korea: Master’s thesis in Konkuk University.
28. Lee, M.-Y., Kim, Y.-K., and Fairhurst, A.(2009), Shopping Value in Online Auctions: Their Antecedents and Outcomes, Journal of Retailing and Consumer Services
29. Lindquist Jay D.(1975), Meaning of Image, Journal of Retailing, 50(Winter)
30. Moorman, Christine, Gerald Zaltman and Rohit Deshpande(1992), Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations, Journal of Marketing Research, 29(Aug.)
31. Oliver, Richard L.(1999), Value as Excellence in the Consumption Experience, in Consumer Value: A Framework for Analysis and Research, orris B. Holbrook(ed.), New York: Routledge
32. Robert F. KELLY, and Ronald Sephenson(1967), The Semantic Differential: An Information Source for Designing Retail Patronage Appeals, Journal of Marketing, 31(Oct)
33. R. Westbrook, W. C. Black(1985), A Motivation-Based Shopper Typology, Journal of Retailing, Vol.61
34. Spiggle, Suasan., and Murphy A. Sewall(1987), A choice set model of retail selection, Journal of Marketing, 51(2)
35. Yilmaz, Cengiz and Shelby D. Hunt(2001), Salesperson Cooperation: The Influence of Relational, Task, Organizational and Personal Factors, Journal of the Academy of
Marketing Science, 29(4)
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