목차
Ⅰ. 서 론 2
Ⅱ. 이론적 배경 및 가설 7
1. 지각된 위험과 브랜드 충성도 3
2. 문화적 거리의 조절효과 7
가. 집단주의성의 조절효과 4
나. 위험감수성의 조절효과 6
다. 장기지향성의 조절효과 7
Ⅲ. 연구방법 8
Ⅳ. 참고문헌 10
Ⅱ. 이론적 배경 및 가설 7
1. 지각된 위험과 브랜드 충성도 3
2. 문화적 거리의 조절효과 7
가. 집단주의성의 조절효과 4
나. 위험감수성의 조절효과 6
다. 장기지향성의 조절효과 7
Ⅲ. 연구방법 8
Ⅳ. 참고문헌 10
본문내용
IT기업 체험매장의 효과:지각된 위험, 브랜드 태도 및 구매의도에 미치는 영향,” 유통연구, 12(2), 1-22.
한지영·최우재·윤지환(2020), “절차적 공정성이 팀 성과에 미치는 영향: 집단주의의 조절효과를 중심으로,” 대한경영학회, 33(8), 1387-1408.
Brown, F. (1952), “The estimation of vitamin E. 2. Quantitative analysis of tocopherol mixtures by paper chromatography,” Biochemical Journal, 52(3), 523.
Copeland, L.and Griggs, L.(1986), “Getting the best from foreign employees,” Management Review, 75(6), 19-26.
Cunningham, S. M.(1967). “Perceived risk and brand loyalty”. Risk Taking and
Information Handling in Consumer Behavior, 507-523.
Jin, N., Line, N. D.,Merkebu, J. (2016), “The impact of brand prestige on trust, perceived risk, satisfaction, and loyalty in upscale restaurants,” Journal of Hospitality Marketing & Management, 25(5), 523-546.
Jung-ja Lee and Tae-hwan Yoon.(2007), “The Influence of Perceived Risk on Overall
Satisfaction and Loyalty: Focused on the Customers at Family Restaurant in
Seoul,” Journal of Tourism Sciences of Korea, 31(2), 205-222.
Ganesan, S.(1994), “Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing, 58, 1-19.
Helgesen, 0.(2006), “Are loyal customers profiTable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level,” Journal of Marketing Management, 22(3-4), 245-266.
Hofstede, G.(1991), “Cultures and Organizations: Softwareof the Mind,” London: Mcgraw-Hill.
Hoover, R. J., Green, R. T.,Saegert, J.(1978), “A cross-national study of perceived risk,” The Journal of Marketing, 102-108.
Lee, E. J. & Jung, W. W.(2013), “The uncertainty, regret experience, and negative behavior intention of fashion consumers according to the types of internet shopping malls,” Journal of Fashion & Textile REsearch, 15(5), 763-776.
Manreen, Coughlin and P. J. O\'Connor.(1984), \"Risk Shifting in Joint Consumer Decision Making,\" Advances in Consumer Research, 11, 165-169.
Markus, H. R., & Kitayama, S.(1991), “Culture and the self: Implications for cognition, emotion, and motivation,” Psychological Review, 98(2), 224-253.
Marakanon, L., Panjakajornsak, V.(2017), “Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products,” Kasetsart Journal of Social Sciences, 38(1), 24-30.
Peter, J. P. and M. J. Ryan.(1976), “An Investigation of Perceived Risk at the Brand Level,” Journal of Marketing Research, 13(5), 184-188.
Ryu, J. W., & Kim, S. H.(2010), “The influence of relationalbenefits and relational costs on long-term orientation and cooperation-Focus on product supplier,” Journal of Marketing Studies, 18(4), 119.
Steenkamp, J-B. E. M., Hofstede, F. and Wedel, M.(1999), \"A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness,\" Journal of Marketing, 63, 55-69.
Yoo, J. H., & Hwang, S. J.(2014), “The effects of consumers\' perceived relational benefits of fashion products on longterm orientation,” Journal of Korea Design Forum, 43, 119130.
한지영·최우재·윤지환(2020), “절차적 공정성이 팀 성과에 미치는 영향: 집단주의의 조절효과를 중심으로,” 대한경영학회, 33(8), 1387-1408.
Brown, F. (1952), “The estimation of vitamin E. 2. Quantitative analysis of tocopherol mixtures by paper chromatography,” Biochemical Journal, 52(3), 523.
Copeland, L.and Griggs, L.(1986), “Getting the best from foreign employees,” Management Review, 75(6), 19-26.
Cunningham, S. M.(1967). “Perceived risk and brand loyalty”. Risk Taking and
Information Handling in Consumer Behavior, 507-523.
Jin, N., Line, N. D.,Merkebu, J. (2016), “The impact of brand prestige on trust, perceived risk, satisfaction, and loyalty in upscale restaurants,” Journal of Hospitality Marketing & Management, 25(5), 523-546.
Jung-ja Lee and Tae-hwan Yoon.(2007), “The Influence of Perceived Risk on Overall
Satisfaction and Loyalty: Focused on the Customers at Family Restaurant in
Seoul,” Journal of Tourism Sciences of Korea, 31(2), 205-222.
Ganesan, S.(1994), “Determinants of Long-Term Orientation in Buyer-Seller Relationships, Journal of Marketing, 58, 1-19.
Helgesen, 0.(2006), “Are loyal customers profiTable? Customer satisfaction, customer (action) loyalty and customer profitability at the individual level,” Journal of Marketing Management, 22(3-4), 245-266.
Hofstede, G.(1991), “Cultures and Organizations: Softwareof the Mind,” London: Mcgraw-Hill.
Hoover, R. J., Green, R. T.,Saegert, J.(1978), “A cross-national study of perceived risk,” The Journal of Marketing, 102-108.
Lee, E. J. & Jung, W. W.(2013), “The uncertainty, regret experience, and negative behavior intention of fashion consumers according to the types of internet shopping malls,” Journal of Fashion & Textile REsearch, 15(5), 763-776.
Manreen, Coughlin and P. J. O\'Connor.(1984), \"Risk Shifting in Joint Consumer Decision Making,\" Advances in Consumer Research, 11, 165-169.
Markus, H. R., & Kitayama, S.(1991), “Culture and the self: Implications for cognition, emotion, and motivation,” Psychological Review, 98(2), 224-253.
Marakanon, L., Panjakajornsak, V.(2017), “Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products,” Kasetsart Journal of Social Sciences, 38(1), 24-30.
Peter, J. P. and M. J. Ryan.(1976), “An Investigation of Perceived Risk at the Brand Level,” Journal of Marketing Research, 13(5), 184-188.
Ryu, J. W., & Kim, S. H.(2010), “The influence of relationalbenefits and relational costs on long-term orientation and cooperation-Focus on product supplier,” Journal of Marketing Studies, 18(4), 119.
Steenkamp, J-B. E. M., Hofstede, F. and Wedel, M.(1999), \"A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness,\" Journal of Marketing, 63, 55-69.
Yoo, J. H., & Hwang, S. J.(2014), “The effects of consumers\' perceived relational benefits of fashion products on longterm orientation,” Journal of Korea Design Forum, 43, 119130.
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