민간단체의 모금활동의 방향과 과제

목차

Ⅰ. 머리말
Ⅱ. 지역공동모금제도의 조직구조
Ⅲ. 지역공동모금제의 모금방법
Ⅳ. 지역공동모금제의 배분방법
Ⅴ. 우리나라의 공동모금 현황
Ⅵ. 결론

본문내용

Operations
I. Fundraising as a Profession
1. Fundraising is a profession which requires
1) Mission Statement - People give to people, not to organization
2) Legitimate organization
3) Professional staff/operations
2. Giving Trends
1) Source of Contribution
Individuals - 81.9%
Foundations - 6.7%
Corporations - 4.8%
Others - 6.6%
2) Uses of Contributions
Religion - 45.6%
Education - 11.3%
Human Services - 9.3%
Health - 8.2%
Arts & Humanities - 7.5%
Undesignated - 10.1%
Public Welfare - 4.1%
Environment - 2.5%
Etc. - 1.4%
3. Why People Give
-To demonstrate power
-To gain influence/professional advancement
-To gratify the ego or raise self-esteem
-To receive peer arrpoval
-To diminish negative feelings (guilt, fear, anger)
-To give immortality
-To express deep emotion (grief-memorial, joy-commemorative)
-To give something back
-To help or care for others
-To gain tax and financial planning benefits
II. Individuals as Annual Donors
1. Annual Giving Campaign
1) The evaluation of past results
2) The development of a plan based on past results and on prospect research
3) The ability to persuade the donor to make a financial commitment
based on a strong case for giving
4) The selection of the most appropriate campaign technique for each identified
prospector group of prospects
2. The Case Statement for Annual Giving
1) Involves the CEO, staff, development committee, and major donors
2) Focuses on the mission and major goals of the organization
3) Provide a program promise
4) Shows benefits to the donor
5) Demonstrates the organization's strengths
III. Working with the Board
1. The relationship between volunteers and staff in a not-for-profit agency
is a partnership.
2. The board of directors of a not-for-profit organizaton is responsible for setting
policy and the strategic direction for management and programs.
3. The board is legally accountable for all of the organization's activities, which
it oversees through its planning and evaluating acitivites.
4. The board is responsible for securing adequate financial resources and monitoring
their allocation and use in meeting the organization's goals.
5. The chief executive officer is the link between the borad and the staff.
All staff interact with the board through the CEO.
*The CEO has three major functions:
- enabling the board to govern effectively
- managing the organization
- serving as the external spokesperson for the organization
IV. Development Office Operations
1. The Validity of fundraising
1) Forcasting gift income and budget are required
2) The development office is a profit center
3) Cost-effective productivity analyses
2. To Manage is to Plan
1) Determine needs
2) Set goals
3) Analyze fundraising tools
4) Gather information
5) Evaluation resources
6) Test the plan
7) Implement
3. Purpose of the Development Office
1) Enhance constituent relations
2) Proovide appropriate reports
3) Maintain records (comprehensive and accurate)
* Show your dream to donors, but give them something
realistic.

키워드

민간단체,   모금활동,   지역공동모금제도