경영전략과 기업윤리

목차

Ⅰ. 서론

Ⅱ. 기업윤리의 개념
1. 기업윤리의 성격
2. 기업윤리의 유형

Ⅲ. 경영전략과 기업윤리
1. 경영전략의 개념
2. 경영전략과 기업윤리
3. 경영전략과 윤리적 딜레마
Ⅳ. 결론
참고문헌
Abstract

본문내용

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Abstract
Strategic Management And Business Ethics
Jang, Ik-seon
Following is an idea to utilize the business ethics as one of business administration strategies.
Firstly, conversion of perception is needed in the business administration. Neglecting the pursuit of profit, the conventional strategic goal, is not desirable, we need to, however, have a mind that the consumer and environment centered mind is indispensible to the survival and growing of a business ultimately in establishing a strategic goal of diversified environmental changes.
Secondly, conversion of the Chief Executive Officer (CEO)'s attitude in business administration is needed. It is necessary for the CEO to have a strong belief that the business ethics is indispensible to the survival and growing of a business by way of fair and logical management. Therefore the business ethics should be improved since the CEO's ethics can be the standard of his business.
Thirdly, the business concerned parties should be considered. The realization of business ethics should be done in a certain way so as to protect the benefit of the all concerned parties such as stockholders, employees, consumers, suppliers, competitors, the local community, etc., since a business is an organization that can exists and grows only in the coexistence with its environment and concerned parties.
Fourth, the business ethics should be transformed into a business culture through the enlargement of the general principles of and of employees' behavior as a management strategy.
Lastly, business ethics should be improved through continuous evaluations to accommodate its environmental change.

키워드

경영전략,   기업윤리,   윤리적딜레마