진입순서와 사업성과 : 제품차별화, 소비자인지 및 비용 우위의 매개적..

목차

Ⅰ. 연구의 목적

Ⅱ. 이론적 배경
1. 진입순서와 사업성과간의 연구
2. 진입순서와 사업성과간의 관계에서 매개변수들에 관한 연구
3. 진입순서와 사업성과간에 영향을 미치는 조정변수에 관한 연구

Ⅲ. 연구모형과 연구명제
1. 연구모형
2. 연구명제

Ⅳ. 전략적 시사점 및 미래 연구방향

본문내용

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키워드

제품차별화,   진입순서,   사업성과,   소비자인지,   진입순서와 사업성과간의 연구,   진입순서와 사업성과간의 관계에서 매개변수들에 관한