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해당 자료는 6페이지 까지만 미리보기를 제공합니다.
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목차
Table of Contents
1.Summary……………………………………………………..........3
2.Introduction………………………………………………........ 4
3.Market Analysis………………………………………………………4
4.Company Analysis…………………………………………….......4
1) History…………………………………………………...........5
5.Competitor Analysis…………………………………………………5
6.Target Customer…………………………………………….……….6
7.S.W.O.T Analysis…………………………………………….......6
8.Three Ps………………………………………………………….....7
1)Product/Services…………………………………………………...7
2)Price………………………………………………………………....7
3)Place…………………………………………………………….…….7
9.Promotion Strategies……………………………………….………8
1)Objectives…………………………………………………………….8
2)How to do Promotion…………………………………………………8
3)PromotionTools……………………………………………………….9
4)Scheduling of Promotion……………………………………………12
5)Budget………………………………………………………………...13
10.Controlling Plan……………………………………………………18
11.Appendix/References……………………………………………….18
1.Summary……………………………………………………..........3
2.Introduction………………………………………………........ 4
3.Market Analysis………………………………………………………4
4.Company Analysis…………………………………………….......4
1) History…………………………………………………...........5
5.Competitor Analysis…………………………………………………5
6.Target Customer…………………………………………….……….6
7.S.W.O.T Analysis…………………………………………….......6
8.Three Ps………………………………………………………….....7
1)Product/Services…………………………………………………...7
2)Price………………………………………………………………....7
3)Place…………………………………………………………….…….7
9.Promotion Strategies……………………………………….………8
1)Objectives…………………………………………………………….8
2)How to do Promotion…………………………………………………8
3)PromotionTools……………………………………………………….9
4)Scheduling of Promotion……………………………………………12
5)Budget………………………………………………………………...13
10.Controlling Plan……………………………………………………18
11.Appendix/References……………………………………………….18
본문내용
1. Summary
In Canada, a number of people like to go cafés like Starbucks, Tim Horton’s or Blenz for the food and atmosphere they offer. Therefore, this is a huge market because the vast majority of the population of Canada can be targeted customers.
So a fresh fruit juice café is an uncharted market that would satisfy female customers who are interested in beauty and a café experience.
In the circumstances, a company called CanMore has occupied a firm position as a fresh fruit specialty franchise, will goes well with café culture in Vancouver.
The main target customer of CanMore is the younger generation and young women in 14 to 27, and potential customer of CanMore is a family with children because of the characteristics of fruit, all generations probably would like what CanMore offers.
The store is going to open on Robson Street on June 1st and do promotion that is starts from two months ago before open such as PR, Ads, fliers, event marketing and etc to take target customers away from competitors.
The promotion plan was separated by duration like before open (April 1st ~May 31st), open (June 1st~Nov.30th) and after open (Dec. 1st~ Mar.31st) because there are different objectives in each period.
And that promotion plan will be evaluated every three months.
In Canada, a number of people like to go cafés like Starbucks, Tim Horton’s or Blenz for the food and atmosphere they offer. Therefore, this is a huge market because the vast majority of the population of Canada can be targeted customers.
So a fresh fruit juice café is an uncharted market that would satisfy female customers who are interested in beauty and a café experience.
In the circumstances, a company called CanMore has occupied a firm position as a fresh fruit specialty franchise, will goes well with café culture in Vancouver.
The main target customer of CanMore is the younger generation and young women in 14 to 27, and potential customer of CanMore is a family with children because of the characteristics of fruit, all generations probably would like what CanMore offers.
The store is going to open on Robson Street on June 1st and do promotion that is starts from two months ago before open such as PR, Ads, fliers, event marketing and etc to take target customers away from competitors.
The promotion plan was separated by duration like before open (April 1st ~May 31st), open (June 1st~Nov.30th) and after open (Dec. 1st~ Mar.31st) because there are different objectives in each period.
And that promotion plan will be evaluated every three months.
- 가격3,500원
- 페이지수18페이지
- 등록일2010.04.11
- 저작시기2005.5
- 파일형식워드(doc)
- 자료번호#598073
본 자료는 최근 2주간 다운받은 회원이 없습니다.
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