jimmychoo(지미추) 패션마케팅전략분석(영문레포트)

소개글

jimmychoo(지미추) 패션마케팅전략분석(영문레포트)에 대한 보고서 자료입니다.

목차

1.Introduction

2.4P

3.Advertisement – Magazine

4.Sex and the City

5.The Devil Wears Prada

6.Celebrity Marketing

7.SWOT

8.Evaluation

본문내용

Jimmy Choo (周仰傑)
Born in Malaysia in 1961.
Made his first shoe when he was 11.
Graduated from Cordwainers` Technical College in London
In 1986, they began manufacturing custom-made shoes
Professional shoemaker for the House of Windsor
In 1996, launching ‘Jimmy Choo’ ready-made shoes.
Jimmy Shoe as nickname.
“It does not matter what you are wearing - if you have a good shoes and good bag, you will look all right.”
- Jimmy Choo

키워드

지미추,   마케팅,   패션마케팅,   Jimmy Choo