베트남을 주제로 한 국제PR 발표

소개글

베트남을 주제로 한 국제PR 발표에 대한 보고서 자료입니다.

목차

1. Country outline

2. Modern Vietnam

3. Economic Development

4. Political Landscape

5. Culture and Activism

6. Societal Culture

6. Corporate Culture

7. Media Industry

8. Media Control & Environment

9. SWOT Analysis

본문내용

75% tend to buy what children want
70% like to grocery shop with their family
73% ask for recommendations when shopping
66% enjoy shopping in supermarkets
Strong brand preference, Sensitive to fashion
- Once known well in the market, everyone tends to buy the same brand.
Peak buying season : TET (from X-mas to CNY)
Great gap between rich and poor : both high price products and low price products to be consumed

키워드

베트남,   영문 ,   PR,   파워포인트,   PPT,   신흥시장,   SWOT,   영문 PPT