목차
없음
본문내용
Economic analysis has come to have strong influence on antitrust analysis.
In this paper, we indicate that competition policy and antitrust analysis must begin to think differently about certain ‘monopoly’ issues.
In many industries today new forms of competition dominate the landscape. In particular, innovation (both technical and organizational) animates the process in many sectors.
Products are differentiated, often significantly so, due to differences in the technology employed. True high tech products are rarely commodities.
The introduction of new products and product differentiation accomplished by innovation is key to business success and customer satisfaction.
Antitrust economics/ industrial organization manifests a limited understanding of the nature of competition in high technology industries, where competition is driven by innovation.
This paper focuses on market definition and market power analysis. Our purpose is to demonstrate the inadequacies of the traditional structural indicia that have been used by economists and others to define markets and assess market power in high technology industries and to suggest alternative approaches that are more appropriate for these industries.
In this paper, we indicate that competition policy and antitrust analysis must begin to think differently about certain ‘monopoly’ issues.
In many industries today new forms of competition dominate the landscape. In particular, innovation (both technical and organizational) animates the process in many sectors.
Products are differentiated, often significantly so, due to differences in the technology employed. True high tech products are rarely commodities.
The introduction of new products and product differentiation accomplished by innovation is key to business success and customer satisfaction.
Antitrust economics/ industrial organization manifests a limited understanding of the nature of competition in high technology industries, where competition is driven by innovation.
This paper focuses on market definition and market power analysis. Our purpose is to demonstrate the inadequacies of the traditional structural indicia that have been used by economists and others to define markets and assess market power in high technology industries and to suggest alternative approaches that are more appropriate for these industries.
키워드
추천자료
- 베이직 하우스의 매체기획, 광고전략, 경쟁사 조사, 광고 예산 설정,매체 목표
- [무역학과]수출절차
- [마케팅] 삼성전자 넥시오 `NEXiO` 전략
- 거래비용이론
- 마케팅 조사방법의 종류(대인면접, 전화조사, 우편조사, 인터넷 조사의 장단점)
- [미술관][미술관 기능][미술관 교육적 기능][미술관 행정][미술관 전시공간][미술관 관람자조...
- 하지스,빈폴,라코스테,패션브랜드,패션마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅...
- maeil YOGURT ICE CREAM SHOP BRAND LUNGCHING - 메일유업마케팅,아이스크림시장,요거트아이...
- 브랜드네이밍전략, 브랜드마케팅, 마케팅, 브랜드, 브랜드마케팅, 기업, 서비스마케팅, 글로...
- HALAL,HALAL마케팅전략,HALAL분석,할랄분석,할랄마케팅전략,여성화장품마케팅전략
- Control My body! Control My Life! - 다이안느35 (Diane 35의 MPR).ppt
- [국순당 재도약위한 마케팅전략 기획안] 국순당 기업분석과 국순당의 현 마케팅 SWOT,4P전략 ...
- [기업마케팅][기업][마케팅][사회성][유통환경][정보시스템]기업마케팅의 개념, 기업마케팅의...
- 삼성마케팅삼성겔럭시 마케팅삼성 IMC 전략브랜드마케팅서비스마케팅글로벌경영사례분석swots...
소개글