Business Report on Ritz-Carlton hotel

소개글

Business Report on Ritz-Carlton hotel에 대한 보고서 자료입니다.

목차

(1) Brand history
(2) Ritz Carlton Seoul history
(3) Location
(4) Accommodation - types of rooms
(5) Food & Beverage
(6) Banquet Facilities
(7) Other Facilities
(8) Number of Employees
(9) Target Market
(10) Classification
(11) Occupancy Rate / ADR / RevPAR
(12) Competitor Analysis
(13) SWOT Analysis

본문내용

Analysis on Ritz Carlton Seoul

1. About Ritz Carlton Seoul
(1) Brand History
Ritz Carlton started with Swiss hotelier Cesar Ritz, also known as a king of hotelier. He differentiated two hotels, “The Ritz Paris” and “Carlton Hotel London” from other hotels with luxurious accommodation and service. In 1911, Ritz Carlton started their business in North America with the name of “The Ritz Carlton Investing Company”, which was established by Albert Keller, and opened first hotel in New York. In 1918, after the death of Cesar Ritz, his wife Marie kept opening new hotels with the name of Ritz. In 1920, there were 15 chain hotels, under the name of Ritz Carlton.
Present Ritz Carlton Hotel Company’s headquarters is located in Chevy Chase, Maryland, USA, and now Ritz Carlton belongs to Marriott International. Current remarkable development of brand reputation was affected by Horst Schulze, former COO and President of Ritz Carlton. He developed Ritz Carlton’s Golden Standard which contains Credo, Motto (We are ladies and gentleman serving ladies and gentleman), Service steps, etc. This kind of development improved employees’ service and led to winning the first Malcom Baldrige National Award in service industry. Currently Ritz Carlton has 84 properties in all over the world.

키워드

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