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Make-or-Buy Decisions: Vertical Integration and Marketing Productivity," Sloan Management Review, Vol. 27(Spring), No. 3, pp. 3-19.
Anderson, Erin and Barton A. Weitz (1992), "The Use of Pledges to Build and Sustain Commitment in Distribution Channels, Journal of Marketing Research, Vol. 29(Februar
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make-or-buy)`에 관한 의사결정을 이루게 되고 그 결과 조직의 경계가 결정된다는 것이다.
즉, 기업은 거래비용이론에 따라 수직적 통합이나 아웃소싱을 선택하게 된다.
비관련 다각화 추구의 콩글로머릿 형태
내부 자본시장 활용 시도, 계열사
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Make-or-buy decisions were assigned a binary value with 0 for the decision to outsource, and 1 for the decision to vertically integrate. The data were analysed using the PROBIT estimation model of LIMDEP. The important results and implications of this study are illuminated below.
The coefficient on
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