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Marketing, Vol. 31, No. 2/4, 1996.
William H. Kruskal: \"The significance of Fisher: A review of R. A. Fisher. The Life of a Scientist, by Joan Fisher Box,\" Journal of the American Statistical Association, 75 (1980), 10191030. 가. 소개의 글 1
나. 매개요인의 설명 1
다. Baron과 Kenny(1986)의
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marketing is the extension of these activities acrossnational boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal systems, as well as unfamiliar economic conditions, advertising media, and distribution channels. An international f
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