목차
Ⅰ. 서 론
II. 신제품 성과를 중심으로 한 제반 영향관계
III. 연구 방법
3.1 변수의 정의 및 측정방법
3.2 자료수집 및 분석방법
IV. 자료분석과 가설검정
V. 요약 및 결론
II. 신제품 성과를 중심으로 한 제반 영향관계
III. 연구 방법
3.1 변수의 정의 및 측정방법
3.2 자료수집 및 분석방법
IV. 자료분석과 가설검정
V. 요약 및 결론
본문내용
"Determinants of New Industrial Product Performance: A Strategic Reexamination of the Empirical Literature, IEEE Transactions on Engineering Management(February), 3-10.
Maidique, M. A. and B. J. Zirger(1984), "A Study of Success and Failure in Product Innovation: the Case of the U.S. Electronics Industry," IEEE Transactions in Engineering Management(November), 192-203.
McDonough, E. F. III and F. C. Spital(1984), "Quick-response New Product Development," Harvard Business Review(September- October), 52-62.
McDonough, E. F. III and G. Barczak(1991), "Speeding Up New Product Development: The Effects of Leadership Style and Source of Technology," Journal of Product Inno- vation Management(September), 203-211.
Meyer, M. H. and J. M. Utterback(1995), "Product Development Cycle Time and Commercial Success," IEEE Transactions on Engineering Management(November), 42(4), 297-304.
Millson, M. R., S. P. Raj and David Wilemon (1992), "A Survey of Major Approaches for Accelerating New Product Development," Journal of Product Innovation Management (March), 53-69.
Mishra, Sanjay, Dongwook Kim and Dae Hoon Lee(1996), "Factors Affecting New Product Success: Cross Country Comparisons," Journal of Product Innovation Management(November), 530-550.
Montoya-Weiss, Mitzi M. and Roger Calantone (1994), "Determinants of New Product Per- formance: A Review and Meta-Analysis," Journal of Product Innovation Management (November), 397-417.
Olson, Eric M., Irville C. Walker, Jr. and Robert W. Ruekert(1995), "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Journal of Marketing(January), 48-62.
Pinto, Jeffrey K. and Dennis P. Slevin(1989), "Critical Success Factors in R&D Projects," Research-Technology Management(January- February), 31-35.
Roberts, R. W. and J. E. Burke(1974), "Six New Products - What Made Them Suc- cessful," Research Management(May), 21- 24.
Robinson, William T. and Claes Fornell(1985), "Sorces of Market Pioneer Advantage in Consumer Goods Industries," Journal of Marketing Research(August), 305-317.
Robinson, William T.(1988), "Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries," Journal of Marketing Research(February), 87-94.
Rothwell, R.(1972), "Factors for success in industrial innovations," Project SAPPHO - A Comparative Study of Success and Failure in Industrial Innovation, Brighton, Sussex:S.P.R.U.
Song, X. M. and M. E. Parry(1993), "How the Japanese Manage the R&D-Marketing In- terface," Research-Technology Management 36(4), 32-39.
Souder, William E.(1988), "Managing Relations Between R&D and Marketing in New Product Development Projects," Journal of Product Innovation Management(March), 6-19.
Takeuchi, H. and I. Nonaka(1986), "The New New Product Development Game," Havard Business Review(January-February), 137-146.
Wind, Y. and V. Mahajan(1988), "New Product Development Process: A Perspective for Reexamination," Journal of Product Inno- vation Management(December), 303-310.
Maidique, M. A. and B. J. Zirger(1984), "A Study of Success and Failure in Product Innovation: the Case of the U.S. Electronics Industry," IEEE Transactions in Engineering Management(November), 192-203.
McDonough, E. F. III and F. C. Spital(1984), "Quick-response New Product Development," Harvard Business Review(September- October), 52-62.
McDonough, E. F. III and G. Barczak(1991), "Speeding Up New Product Development: The Effects of Leadership Style and Source of Technology," Journal of Product Inno- vation Management(September), 203-211.
Meyer, M. H. and J. M. Utterback(1995), "Product Development Cycle Time and Commercial Success," IEEE Transactions on Engineering Management(November), 42(4), 297-304.
Millson, M. R., S. P. Raj and David Wilemon (1992), "A Survey of Major Approaches for Accelerating New Product Development," Journal of Product Innovation Management (March), 53-69.
Mishra, Sanjay, Dongwook Kim and Dae Hoon Lee(1996), "Factors Affecting New Product Success: Cross Country Comparisons," Journal of Product Innovation Management(November), 530-550.
Montoya-Weiss, Mitzi M. and Roger Calantone (1994), "Determinants of New Product Per- formance: A Review and Meta-Analysis," Journal of Product Innovation Management (November), 397-417.
Olson, Eric M., Irville C. Walker, Jr. and Robert W. Ruekert(1995), "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Journal of Marketing(January), 48-62.
Pinto, Jeffrey K. and Dennis P. Slevin(1989), "Critical Success Factors in R&D Projects," Research-Technology Management(January- February), 31-35.
Roberts, R. W. and J. E. Burke(1974), "Six New Products - What Made Them Suc- cessful," Research Management(May), 21- 24.
Robinson, William T. and Claes Fornell(1985), "Sorces of Market Pioneer Advantage in Consumer Goods Industries," Journal of Marketing Research(August), 305-317.
Robinson, William T.(1988), "Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries," Journal of Marketing Research(February), 87-94.
Rothwell, R.(1972), "Factors for success in industrial innovations," Project SAPPHO - A Comparative Study of Success and Failure in Industrial Innovation, Brighton, Sussex:S.P.R.U.
Song, X. M. and M. E. Parry(1993), "How the Japanese Manage the R&D-Marketing In- terface," Research-Technology Management 36(4), 32-39.
Souder, William E.(1988), "Managing Relations Between R&D and Marketing in New Product Development Projects," Journal of Product Innovation Management(March), 6-19.
Takeuchi, H. and I. Nonaka(1986), "The New New Product Development Game," Havard Business Review(January-February), 137-146.
Wind, Y. and V. Mahajan(1988), "New Product Development Process: A Perspective for Reexamination," Journal of Product Inno- vation Management(December), 303-310.
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