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and Users of Marketing Research The Dynamics of Trust Within and Organizations", Journal of Marketing Research, 58(July), 20-38.
12) Chidambaram, Laku (1996), "Relational Development in Computer-Supported Groups", MIS Quarterly, June, 143-65.
13) Farquhar, Peter H (1989), "Managing Brand Equity", Ma
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1. 조사절차
2. 측정변수의 적용 및 분석 방법
3. 표본 특성
4. 연구가설의 설정
Ⅳ. 분석결과 및 해석
1. 호텔의 서비스 속성에 대한 지각
2. 만족과 행동의도
3. 구조분석을 통한 가설검증
Ⅴ. 결론
1. 연구결과의 요약과 시사점
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The final suggestion is to offer a delivering service for the customers who make purchase over 20,000 won. Such catering service would encourage customers to make bigger purchases at once. 1. Environmental Analysis of the premium ice cream market
● Economic Environment
● Sociocultural environ
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and Brand Differentiation on the Persuasiveness of Television Advertising, Journal of Advertising Research, 26 (2), pp. 43-47.
Simon, Julian L. and Arndt, Johan (1980). The Shape of the Advertising Function, Journal of Advertising Research, 20(August), pp. 11-28. 서론
방법 및 절차
결과 및 해
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and Alain J. P. Jolibert(1976), "A cross-national investigation of price brand on determinants of perceived product quality," Journal of Applied Psychology, 61(August), 533-536.
Rogers, Everett M.(1985), Diffusion of Innovations, 4th ed, The Free Press. Ⅰ. 서 론
II. 문헌 고찰
2.1 한류의 의
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the effect of individual marketing decision variables and does not investigate the interactions among them.
- Third, we use perceptual, not actual, measures of marketing effort.
- Fourth, when the actual marketing expenses are related to brand equity, as suggested, the role of brand equity as a retu
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and Kruglanski, A.W.(1994), "Individual Differences in The Need for Cognitive Closure". Journal of Personality and Social Psychology, 67, 1049-1062.
Which?(1995), "Lookalikes", March, 30-31. Ⅰ. 서론
Ⅱ. 이론적 고찰 및 연구가설
1. 브랜드 혼동 정의와 선행연구
2. 브랜드 혼동 측
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the people: An objective scale for the measurement of ecological attitudes and knowledge." 『American psychologist』p.583-586
Minton, A. P., Rose, R. L. (1997). “The Effects of Environmental Concern on Environmentally Friendly Consumer Behavior: An Exploratory Study.” 『Journal of business research
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the Nature of Trust in Buyer-Seller Relationships," Journal of Marketing, Vol.61(April). pp.35-51.
Emerson, Richard M. (1962), "Power Dependence Relations," American Sociological Review, Vol. 27(February), pp. 31-41.
Fein, Adam J. and Erin Anderson (1997), "Patterns of Credible Commitments: Territo
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the women's attitudes toward sex-role in sports and the social perceptions on women's sport participation. The general social attitudes toward women's sport participation have been changing positively. According to various types of researches, women's sport participation is becoming popular among ma
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