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Donthu, Naveen and Lee Sungho (2000), "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy of Marketing Science, 28, 195-211
Abstract
A Effect of Website's Characteristics on Internet Brand Equity
Han, Dong-chul
Sung, Hee-seung
Businesses based on online are b
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marketing efforts.
- Second, our study examines the effect of individual marketing decision variables and does not investigate the interactions among them.
- Third, we use perceptual, not actual, measures of marketing effort.
- Fourth, when the actual marketing expenses are related to brand equity,
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selected
Size :250W x 450H x 270L (10" wide, 16" high, 11" long)
Control Area :LED display & 7 operating buttons
Supplementary Devices :Sterilization lamp/ Warning system-equipped automatic
water feeder/ Meal time alarm, Time setting device
Taking into consideration of the potential areas, we are a
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