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and (3) inertia, point accumulation, and convenience were founded as determinants of using credit cards. Finally, theoretical and managerial implications of these findings are discussed. Ⅰ. 서론
Ⅱ. 이론적 고찰
1. 우리 나라 신용카드산업의 현황과 전망
2. 소비자의 신용
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- Petty, Richard E, Jorn T. Caccioppo, and
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소비자 만족은 기대와 지각된 제품성과의 일치, 불일치 과정이라 정의하고 있다. 그리고 Aaker & Day3) (1978)는 소비자 만족은 제품의 질적 수준보다는 기대수준에 달려 있어서 특정제품이나 제품구매 경험에만 의존하는 단순한 제품의 평가가 아
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and compare the five marketing management orientation.
3. Discuss Customer Relationship Management and Strategies for building lasting customer relationships.
4. Classify a industry according to number of sellers and degree of differentiation.
5. Name the four major factors that influence c
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Consumer Satisfaction,”Journal of Matketing, Vol. 60.(July), 1996, pp. 15∼32.
17. Tse, D.K. and P.C. Wilton, "Models of Consumer Satisfaction Formation : An Extension,”Journal of Matketing Research, Vol. 25.(May), 1988, pp. 204∼212.
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