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마케팅 액추얼리』, 경문사, 2006
안운석, 장형섭, 『마케팅 이론과 사례』, 도서출판 대진, 2011
함주한, 『마케팅 무작정 따라하기』, 길벗, 2008
김진성, 김판진, 『신마케팅론』, 두남, 2008
Philip Kotler, Gary Armstrong,『Principles of Marketing』,14th ed., Bo
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s in the
target market
마케팅 믹스는 기업이 목표시장의 고객에게서 기대하는 반응을 창출하기 위해 사용하는
통제 가능하고 전술적인 마케팅 도구(제품, 가격, 유통, 촉진)의 집합이다.
Managing the Marketing Effort(마케팅 노력의 관리)
* Contents of a Ma
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of the entire stream of purchases that the
customer would make over a lifetime of patronage.
고객생애가치는 고객이 기업과 거래관계를 유지하는 기간에 걸쳐 발행시킬 누적구매이다. Chapter1. Marketing: Creating and Capturing Customer Value
(마케팅: 고개가치 창출과 획
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반응)
- Proactive(능독적) : Aggressive actions to affect forces in the environment
(환경에 공격적으로 활동)
- Reactive(반동적) : Watching and reacting to forces in the environment
(환경에 관찰하고 대응) Chapter3. Analyzing the Marketing Environment
(마케팅 환경 분석)
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Choosing the positioning is often easier than implementing the position.
포지션 전략을 기획하는 것이 실행에 옮기는 것보다 더 쉽다. Chapter7. Customer-Driven Marketing Strategy: Creating Value for Target Customers
(고객지향적 마케팅 전략: 표적고객을 위한 가치창출)
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of Advertising Research, 20(Aug), pp.53-62.
Hollingworth, Harry L.(1913), Advertising and Selling: Principles of Appeal and Response, New York: D. Appleton and Company. 제 1장 서론
제 1절 문제제기
제 2절 연구목적 및 방법
제 3절 연구의 제한
제 2장 본론
제 1절 이론
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마케팅 플러스」, 무역경영사, 2002,
최원일김상조. 『인터넷마케팅』. 대명, 2004,
한지혜, “Mobile을 통한 효과적인 마케팅 전략에 관한 연구”, 청운대정보산업대학원 석사학위논문, 2004
Kotler, Principles of Marketing, Englewood Cliffs, Nj,:Prestice-hall, 1908
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마케팅에 관한 연구
David Schwartz(1980), Introduction to Marketing Management : Principles, Practices, and Process, Harcourt Brace : Jovanovich Inc., p.538
L. C. Winters(1986), "The Effect of Brand Advertising on Company Image : Implication for Corporate Advertising". Journal of Advertising Research
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마케팅 활동 유발인 믿음과 경험이 판단과 주관적 소비 경험 보다 더 효과적인지 아닌지, 그들은 시장제품의 실제효능에 영향을 줄 수 있는가?
Ex) 할인된 가격으로 에너지음료를 구입하는 것은 더 낮은 품질의 판단 또는 덜 호의적인 소비경
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CHAPTER 1
INTRODUCTION
The world is amuck with many products and services that although of high quality and excellent viability they do not get into consumers hands. What makes this phenomenon important is that that the core catalyst to making these products and services successful offerings is
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매우 좋아하며,
Moreover, I regard a positive thought and a polite attitude as a basic principles of life.
나아가 긍정적인 생각과 예의있는 태도를 삶의 기본 원칙으로 삶고 있습니다.
Thanks
* 영업성격
- First of all, I enjoy sales. I love to analyze products I sell, introduce the p
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of fifteen other employees
Responsible for the daily deposits
Coordinating with owners for the purchase of stock
REFERENCES Available upon request
Sample Business/Marketing Resume
Jeffrey Parker
Permanent Address: Address Until May 16:
200 South Street 1324 Davis Ave
San Francisco, CA Los Angles
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of International Business
Diploma in Export Management Course
Completed Subjects:
Accounting and Financial Management
Communications - Written
Principals of Marketing
Cultural Dynamics–International Business
20--~-- University of
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A sales and marketing professional with over 4 year experience in a leading oil refining and marketing company, who has had consistent records of improving profit margin, developing potential customers and securing customer loyalty. 1.PROFESSIONAL EXPERIENCE
-. Accounts
-. Key Responsibiliti
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n the dynamic research community at UNIST is a source of great excitement.
My decision to pursue graduate studies in Physics at UNIST is driven by a profound passion for physics, a desire to contribute to transformative research, and a commitment to the interdisciplinary exploration of fundamental p
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