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quality)
2. 인터넷 미디어 마케팅 전략
가. 바이럴(viral) 마케팅
나. 웨캐스팅(Webcasting) 활용
다. 디지털스토리텔링
라. 협업 블로거 마케팅 전개
마. 정책고객관리 기법(PCRM : Policy Customer Relationship management)
바. 온라인여론 모니터링
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relationship between the GMS and firms' global market performance.
≪ … 중 략 … ≫
CHAPTER 3
METHODOLOGY
3.1 Marketing and Management
Marketing is “the method of planning and executing the conception, pricing, promotion,and distribution of ideas, goods, and services to creat
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