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약함
가치, 태도 그리고 행동의 관계는 또한 계층에 따른 가치-태도-행동 모델로서 표현됨 Abstract
Introduction
The theory of planned behavior(TPB)
Consumer values and TPB
Detecting consumer values
Conceptual model and research hypotheses
Methodology
Results
Discussion
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intentions to actions : A theory of plannedc behavior. In J. Kuhl, & J. Beckmann, Springer series in social psychology(pp.11-39). Berlin : springer
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