아이팟의 마케팅 전략 영어레포트

소개글

아이팟의 마케팅 전략 영어레포트에 대한 보고서 자료입니다.

목차

INTRODUTION - 1 -
1. Introduction - 1 -
2. Mission & Vision - 1 -
3. History of I-POD(APPLE) - 1 -
THEORY DEFINITIONS - 2 -
SIUATION ANALYSIS - 4 -
1. Internal Environment - 4 -
2. External Environment - 4 -
A. Competition Map - 5 -
B. PESTLE Analysis - 6 -
C. Customer environment (Analysis of Korea market) - 6 -
3. SWOT Analysis - 8 -
Marketing strategy - 10 -
1. STP analysis - 10 -
2. 4P mix - 10 -
Conclusion - 12 -
Reference - 13 -

본문내용

1.Introduction
As you can see, many people have portable music players. When you are in bus or subway, it can be easy to find people who are listening to music by their music player. This is only not happened in Korea. Consuming portable music player increases dramatically in the world. Some news said that many people in Korea must listen to music when they work, study, even sleep. I can feel that portable music player had already become the necessary things.
2.Mission & Vision
The mission we have told our customers is that we will give satisfaction with design, interface, and psychological aspects. Firstly, with design, our company differs from others by manufacturing merchandise with different quality. We will keep this policy and put smiles on our customers' face.

키워드

아이팟,   에플,   마케팅,   경영,   영어레포트,   원어,   마케팅전략,   전략