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customers buying jam, butter, ham and some relative things they eat with bread. Like this example and researches I showed you above, fragrance stimulates our olfactory sense and induces consumers' interest. So it is exactly connected to increasing of the firms' profit.
The fragrance which is suit f
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r is not the same.
③ By some mistake the Computer parts have been wrongly delivered.
④ We cannot accept the goods as they are not of the shape we ordered.
⑤ The screw-heads should be below the outer surface, but they stand out above it.
2) ① We are possibly unable to supply our customers with Caller
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customers with filling out forms.
March 1996-February 1997: Seoul Engineering Company
Assistant to Planning Director
Worked as part-time clerk
Military Service(병역사항)
January 1993-March 1995: Joined the army
Awards and Recognitions(수상경력과 공인사항)
1998-1999: Editor in chief for ABC, the Eng
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with customers
［Promotion］
Advertising promotion
≪ … 중 략 … ≫
4P Mix (Pro-specs w)
［Product］
High-quality technology
Diversified items
Splendid design
［Price］
Reasonable price compared to other brands
［Place］
510 off-line shops
On-line shopping ma
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We always with customers (언제나 고객과 함께)
1999. 9 - Fonudation Lotte Shopping Co., Ltd. Cinema headquarter
1999. 9 - First opening of Lotte Cinema in Ilsan
Providing high quality movie system and service
Digital 3D movie theater
Special movie theater (charlotte, prestige, arte, artpl
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우수한 품질과 가치, 그리고 서비스로 고객을 만족시킨다.
(Satisfy customers with superior quality, value and service)
투자자들에게 지속적이고 높은 질적 성장을 통해 매력적인 수익을 제공한다.
(Provide investors an attractive return through sustained, quality gro
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4P Mix (Pro-specs move+)
Product
High-quality technology
Price
￦100,000~120,000
Place
Easy accessible place with customers
Promotion
Advertising promotion
Pro-specs move+
<<그림>>
Quality
High-quality technology
-FLUBBER 360
(shock absorption mater
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Why this channel structure?
“Fast Fashion”
Speed & Fast turnover
To enable constant introduction of new items
To ensure short lead times
To constantly provide its customers with very updated products
To introduce new products every two weeks
Can produce diversity of clothes which are chan
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customers with two hands.
And whatever you do, don't take your eyes off the product until it's sold.
Zara's positioning is reasonable.
( different price each nation )
But zara's price policy is go to extremes. (100~250%)
Although many asians think high price products is good,
but many people alrea
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with Customers 1. Nestle의 소개
2. Nestle의 연혁
3. Nestle의 CEO
4. Nestle의 위기와 성공
5. Nestle의 거점현황
6. Nestle의 사업원칙
7. Nestle의 기업문화
8. Nestle의 조직 운영
9. Nestle의 주요 제품
10. Nestle의 마케팅 전략
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