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strategy or technique is first intended for global use and then adapted for local market variations or the idea comes from the home country and then is used in a host country, marketers must know where to look for possible differences between marketing domestically and marketing internationally. Som
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Report of the National Reading Panel:Teaching Children to Read』, 2000
3. Catherine E. Snow, M. Susan Burns, and Peg Griffin, 『Preventing Reading Difficulties in Young Children』, National Research Council, 1998
4. M. Susan Burns, 『Starting Out Right: A Guide to Promoting Children's Reading Succes
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