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마케팅의 실태 및 문제점
제4절 공연 마케팅 전략의 틀
제3장 무대공연 마케팅 성공사례분석
제1절 마케팅 STP 전략
제2절 마케팅 믹스
제3절 전략적 시사점
제4장 무대공연 마케팅 도입 및 발전방안
제1절 상품전략(Product)
제2절
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research in 2008
* 18 research centers across the world and
13 evaluation centers in the world
* 1/3 of the R&D budget devoted to basic 1. introduction of loreal
2. industrial analysis
- 5 forces
- equity
- dividend
3. company analysis
- key finantial ratio
- performance
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marketers make when they ascend is ignoring the importance of their responsibilities with the chief executive officer (CEO) and also building alignment with peers within the C-suite. Chief marketing officers (CMOs) and global brand leaders embrace new quantitative results and transparency on the eff
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and J. Narver, “Dose Competitive Environment Moderate the Market Orientation-Performance Relationship?", Journal of Marketing, Vol. 58, 1994.
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1) 자존감의 개념
2) 자존감과 스트레스의 관계
3) 조직기반 자존감
4. 직무만족과 조직몰입
1) 직무환경 및 허츠버그 2요인이론
2) 직무만족의 정의 및 요인
3) 직무만족의 중요성
4) 조직몰입의 개념과 유형
5) 조직몰입의 선행연구
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marketing for a full house」 de. H. J. Recknagel, Ithaca, N.Y.:Cornell University press, 1970
Doutt J. T. 1984, 「Comparative Productive Performance in Fast-food Retail Distribution」, Journal of Retailing, vol.60, Fall.
Kotler, Philip al., 「Marketing for Hospitality and Tourism」, Orentice-Hall In
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Marketing Research, 11(Jun), pp.582-592.
Franken, Richard B.(1925), The Attention-Value of Newspaper Advertisements, New York: Association of National Advertisers.
Han, Jin K.(2004), "Involvement and advertising size effects on information processing," Advances in Consumer Research, 19, pp.762-769
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and behavioral intention. J Health Care Marketing 9(4): 5-17.
Yi YJLa SA (2003). The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). Services marketing, New York NY:
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