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Marketing Overview
CHAPTER 2: REVIEW OF LITERATURE
CHAPTER 3: METHODOLOGY
3.1 Marketing and Management
3.2 Designing initial Market strategy
3.3 Marketing Segmentation
3.4 Marketing Analysis
3.5 Standardize or Adapt
CHAPTER 4: DISCUSSION
4.1 Product (Brand)
4.2 Product Development
4
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Marketing Strategy of Determinants of export performance”, Journal of Business Research, Vol.55, 2002.
Nakos, G., K. D. Brouthers and L. E. Brouthers, \" The Impact of Firm and Managerial Characteristics on Small and Medium-sized Greek Firms\' Export Performance\". Journal of Global Marketing, 11(4
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용이한 해외에 주식 상장
- 세계시장의 흐름과 특징(Global Market Trends)
제 III장 글로벌 비즈니스 교양
제 1절 해외시장 보고(Marketing Report)
제 2절 Cross Culture Communication과 비즈니스 협상
제 3절 업종분석(Michael Porter's 5 Forces Model)
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Marketing Management , 5th ed., South-Western, 1996.
Nebenzahl, Israel D. and Eugene D. Jaffe, \"The Effectiveness of Spondsored Events in Promoting a Country’s Image,\" 8International Journal of Advertising , 1991. 10, pp.223-237.
Rutigliano, Amthomy, \"The Devate Goes On: Global vs. Local Advert
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