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했나? ●연구목적
●이론적 배경
●연구가설
●방법론
●결과
●토론
A Customer Relationship Management Roadmap : What is known, Potential Pitfalls, and Where to go
●연구목적
●이론적 배경
●연구가설
●방법론
●결과
●토론
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Effective Supervision : An Operant Analysis and Comparison of Managers at Work", Journal of Applied Psychology, Vol.71, 1986
K. Marx, Capital I, International Publishers, 1963.
M. W. McCall, Jr. & M. M. Lombardo, "What Makes a Top Executive?", Psychology Today, February 1983
R. B. Chase, Where does
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of information using an agreed standard . Explore the effect of EDI systems on trade business process improvement and customer focus and the moderating effect revenue increase and decrease on the relationship between EDI system and trade business process improvement, EDI system and customer focus.
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Effects of Electronic Data Interchange Systems in Marketing Channels," Journal of Marketing, 56(April). Ⅰ. 서설
1. 연구의 배경 및 목적
Ⅱ. 이론적 배경
1. 개인정보와 프라이버시의 개념
1) 개인정보
2) 프라이버시
2. CRM(Customer Relationship Mana
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of Customer-Delivered Value
Defining Customer Value and Satisfaction
Maximizing Customer Lifetime Value
Customer-Product Profitability Analysis
Maximizing Customer Lifetime Value
Cultivating Customer Relationships
The Customer-Development Process
Cultivating Customer Relationship
Increasing
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Customer-oriented EC) 5
3. 마케팅적 의미 5
4. 소비자에 대한 영향 7
III. 인터넷 쇼핑몰의 개념과 유형 8
IV. 인터넷과 고객관계경영 11
1. 고객의 중요성 11
2. 관계마케팅(Relationship Marketing) 12
3. 인터넷과 고객관계경영 (Customer Relationship Management,
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Share of Customer)
2. RFM분석(Recency 최근성, Frequency구매빈도, Monetary구매액)
3. 고객가치평가(고객생애가치, 고객자산가치, 고객점유율, RFM등)의 전략적 활용
6강 CRM 시스템
1. CRM 시스템의 역할과 구조
2. 분석 CRM
3. 운영 crm
4. 협업 crm
5. crm
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Business Rev 68(4): 148-156.
Hellier PKGeursen GMCarr RARickard JA (2003). Customer repurchase intention: A general structural equation model. European J Marketing 37(11-12): 1762-1800.
Howard JASheth JN (1969). The theory of buyer behavior. New York: wiley, 145-150.
Joung KH (2004). The Effect of
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of the complaint in advance and to provide guidance so that the customer satisfaction level can be increased. Likewise, it is also necessary to increase the effect of word-of-mouth publicity.
Price attributes were found to enjoy relatively high satisfaction level. However, differentiated service and
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Development Agency of Korea, 13.3% of shoppers bought foods by internet shopping. Given the report about the change of internet shopping and counter strategyby Samsung Economy Research Institution(SERI), most of customers were afraid to buy agricultural and marine products by internet and the food c
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of a strategic service management system proposed to assist NLC General Pest Control in resource management (manpower, chemicals and vehicles), customer tracking, report analysis and generation.
Design of Corporate Computer Networks project
Lead project, draft overall project plan, distribute work
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of my life. I want to become a good employee. Although I'm not really good now, I'll do my best. I try very hard at everything and I have the passion for it. I get along well with others and I'm very optimistic.
As all this advantage, I strongly feel that I can make a good relationship with customer
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relationship with customer with my all skills and ability.
I believe anything can be achieved if I try my best. I also trust that I can get out of the situation I'm in by trying hard.
Give me a chance. The result of my work will be better than anyone.
Thank you
sincerely yours
[ 대표브랜드 ]
[ 회
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nges with customers and global financial flows, to obtain information about the real economy in the long term we will spend a lot of time.
PB to meet a good man and building a relationship that can go a sticky future star is a career. To defend the principle of trust and customer loyalty when you ne
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effective operation and reduced the annual cost in the department by 20%.
Education:
1998-2000, Tranomon Accounting School, Tokyo, Japan
Completed Intermediate and Advanced level of American style Accounting course.
1991-1995Aoyama Gakuin University, Tokyo, Japan
B.B.A. in Economics
Reference avai
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