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Market Orientation and Alternative Strategic Orientations : A Longitudinal Assessment of Performance Implications
Cultures and Orientations
Market orientation and Performance
Alternative Strategic Orientations
The Mediating Effects of Learning and Innovation
Methodology
Research Setting
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Marketing offers an overview of international marketing. The next section deal exclusively with the uncontrollable elements of the environment and their assessment, followed by chapters on assessing global market opportunities.
국제 마케팅의 첫 번째 부분은 국제 마케팅의 개요를 제공한다. 다음
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Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Customers' Purchase Intentions", Journal of Retailing, 70(Summer), 163-78
Westbrook, R. A.(1987), "Product/Consumption-Based Affective Responses and Post Purchase Process", Journal of Marketing Resea
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Marketing, Vol. 10(2), 1996, 5-25.
Quester, Pascle G and Romaniuk, Simon, Service quality in the Australian advertising inderstry: a methodological study, The Journal of Service Marketing, Vol. 11(3), 1997, 182-192.
Richard, Michael D. and Allaway, Arthr W., "Service Quality Attributes and Choice Be
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Marketing into Nonprofit Organi- zatios,”Journal of Marketing, Vol.43, Jan., p.37~44.
26. Kotler Philip and Levy S.J.(1969),“The Broadening of the Concept of Mar- keting,”Journal of Marketing, Jan., pp.10~15.
27. LaBarbera P.A. and Mazursky D.(1983),“A Longitudinal Assessment of Consumer Satisfacti
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다.
Future Research Issues
여러 유익한 연구 영역
1)마켓 오리엔테이션과 기업가적 성향이 조직의 구조와 과정, 비즈니스 퍼포먼스의 다른 측정에 영향을 미치는가? - 우리 결론은 기업가적 성향이 마켓 오리엔테이션에 의해 중재 되는 길을 통해
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Market Share, and Profitability: Findings From Sweden,”Journal of Marketing, 58(July), pp.53 ?
10). Atuahene-Gima, Kwaku(1995),”An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approch,” Journal of product Innovation Management, 12(4),pp. 275-293.
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Market Orientation : The Construct, Research Propositions and Managerial Implications" Journal of Marketing. Vol 54, No. 3, 1990.
Min, Soonhong and John T. Mentner, "The Role of Marketing in Supply Chain Management." International Journal of Physical Distrubution and Logistics Management. Vol 30, N
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Market Orientation: The Construct, Research propositions, and Managerial Implications", Journal of Marketing, v.54. April 1990.
John, C. Narver and Stanley F. Slater, "The Effect of a Market Orientation on Business Profitability", Journal of Marketing, v. 54. October 1990.
Miller, D., "Relating Po
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Market orientation and the learning organization. Journal of Marketing, 59(July), 63-74.
Davis, D. (2005). The learning organization and its dimensions as key factors in firm performance. The university of Wisconsin-Milwaukee.
Argyris, C. (1997). Double loop learning in organizations. Harvard Busi
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