광고 크기와 반복이 광고효과에 미치는 영향에 관한 분석적 고찰

목차

I. 서론
II. 기존연구의 검토
1. 광고 크기와 광고효과에 관한 연구
2. 광고 반복과 광고효과에 관한 연구
III. 기존연구의 제한점과 앞으로의 연구방향

IV. 결론

본문내용

ompany.
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[Abstract]
An Analytical Review of the Impact of Ad Size and Ad Repetition on
Advertising Effectiveness
Nam, In-Yong
Many studies about the impact of ad size and ad repetition on
advertising effectiveness have been carried out respectively. But there was no
study dealing with the interaction effect of ad size and ad repetition on
advertising effectiveness. And there was no study on this issue using minor
advertising media, for example, yellow pages or preprints. So, the study on the
interaction effect of ad size and ad repetition on advertising effectiveness
through yellow pages or preprints is needed.
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광고크기,   광고효과,   광고 반복