내고장 감사와 전략적 마케팅계획 과정(ThePlaceAuditingAndStrategicMarketPlanningProcess)

소개글

내고장 감사와 전략적 마케팅계획 과정(ThePlaceAuditingAndStrategicMarketPlanningProcess)에 대한 보고서 자료입니다.

목차

1. Introduction

2. 5 Approaches to Place Development
1) Community Development
2) Urban Design
3) Urban Planning
4) Economic Development
5) Strategic Marketing Planning

3. Strategic Market Planning Process
1) Conducting the Place audit
2) Setting the Vision and Objectives
3) Formulating the strategy
4) Developing the Action Plan
5) Implementing and Controlling the Marketing Plan

4. Conclusion

본문내용

1. Introduction
2. 5 Approaches to Place Development
1) Community Development
2) Urban Design
3) Urban Planning
4) Economic Development
5) Strategic Marketing Planning
3. Strategic Market Planning Process
1) Conducting the Place audit
2) Setting the Vision and Objectives
3) Formulating the strategy
4) Developing the Action Plan
5) Implementing and Controlling the Marketing Plan
4. Conclusion

키워드

place auditing,   장소마케팅,   내고장 마케팅,   장소개발전략