소비자 행동 (영문에세이)

목차

1. Introduction

2. Aims and Objectives

3. Methodology

4. Findings/Results and Analysis
4.1 Analysis of the Work Conducted
4.2 Customer Behavioural Processes
4.3 Decision Making Models
4.4 Decision making process in hospitality industry

5. Conclusions

6. References

본문내용

1. Introduction
This research will provide over view of the existing theories and models of advanced consumer behavior in the fields of hospitality industry. Also this study will attempt to identify criteria of consumer behaviour, concepts of consumer behaviour model and steps involved in it relating to hospitality industry. It could be stated that the current tendency to increasing range of all types of hospitality facility could be observed. Much of the responsibility to face this activity will fall on the facilities where emphasis is made more on services offered and brand name.
During the recent decades a core hospitality service offering aimed at rendering of services was conducted through different types of brochures, booklets and advertisement. These vocational facilities attract huge quantity of holidaymakers from all over the world, cultures and vocational standards.
This activity, driven by tourists needs of better quality has made the companies involved in the spheres of hospitality industry to reconsider their aims and to pay increased emphasis to the improvement of marketing strategies for the rendering of services. If they are to attract these holidaymakers they have to meet the needs of a new type of consumer, in competitive market place, where multiple products and services offerings take place. Central point of this and of principles of marketing strategy is the requirement to understand their consumers’ decision making activity.
2. Aims and Objectives
This research is represented by the analysis of the researches and studies related to hospitality industry. The research was conducted to develop more deep understanding of the processes of decision making, feelings and attitudes.
The research appeared to discover interesting facts related to the decision making process which were grounded on five staged model of decision making. Accordingly to the results of the study a decision making model for consumers of hospitality industry is proposed: (1) Recognition of the requirement. (2) Seeking Process. (3) Evaluation of the possible variants. (4) Purchase decision. (5) Post purchase state.
3. Methodology
The research refers to various studies and researches in order to obtain information about the processes related to hospitality industry. Several methods were used to enable triangulation. The information was obtained accordingly to secondary type

키워드

소비자행동,   소비자행동 결정모델,   호텔산업 소비자행동,   소비자행동론,   영문에세이,   영어에세이