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목차
1. AVIS
◉ Corporate Informaition
◉ Corporate Informaition
2. Budget
◉ Company Information
◉ The history of Budget Rent A Car, Inc.
3. National
◉ Company Information
◉ History
4. Hertz
◉ About Hertz
◉ Hertz Profile
붙이는 글..
◉ Corporate Informaition
◉ Corporate Informaition
2. Budget
◉ Company Information
◉ The history of Budget Rent A Car, Inc.
3. National
◉ Company Information
◉ History
4. Hertz
◉ About Hertz
◉ Hertz Profile
붙이는 글..
본문내용
Big 4 Rent Car Company
1. AVIS
Corporate Informaition
Avis Rent A Car System, LLC and its subsidiaries operate one of the world\'s leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,000 locations in the United States, Canada, Australia, New Zealand, Latin America and the Caribbean region. Avis is one of the world\'s top brands for customer loyalty, ranking as the number one car rental company in the Brand Keys® Customer Loyalty Index for the past eight years.
The company is part of Avis Budget Group, Inc., (NYSE: CAR) formerly Cendant Corporation. Avis Budget Group has marketing agreements with Avis Europe Plc, a separately owned UK-based company owning or franchising an additional 2,900 Avis locations in Europe, Africa, the Middle East and Asia.
Historical Chronology
-1946 Avis is founded by Warren Avis at Willow Run Airport in Detroit with an $85,000 investment. This is the first car rental operation located at an airport. Soon after, facilities are opened at Miami Airport.
-1953 Franchise operations are begun in Europe, Canada and Mexico.
-1954 ?Avis is sold to Boston financier Richard S. Robie for $8 million.
-1956 ?Avis is acquired by investment group led by Amoskeag Company. Avis, Inc. is formed as a formal holding company for the company\'s related business interests.
-1960 ?Avis Europe corporate offices are established in the United Kingdom.
-1962 ?Investment banking firm, Lazard Freres & Company, buys Avis.
-1963 ?\"We Try Harder.\" advertising and marketing campaign makes its debut.
-1965 ?ITT Corporation buys Avis for $51 million.
-1972 ?ITT spins off Avis as a public company. Wizard?is introduced, the first real-time information management and reservation system.
-1973 ?Avis is recognized as the market leader in Europe, Africa and the Middle East.
-1977 ?Norton Simon, Inc. buys Avis for $174 million.
-1979 ?Avis enters a worldwide advertising and marketing agreement with General Motors and begins featuring GM cars in its fleet worldwide.
-1983 ?Esmark, Inc. acquires Norton Simon in a $1 billion purchase; Avis is part of the deal.
-1984 ?Beatrice buys Esmark for $2.5 billion, with Avis included again. Rapid Return is introduced - the car rental industry
1. AVIS
Corporate Informaition
Avis Rent A Car System, LLC and its subsidiaries operate one of the world\'s leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,000 locations in the United States, Canada, Australia, New Zealand, Latin America and the Caribbean region. Avis is one of the world\'s top brands for customer loyalty, ranking as the number one car rental company in the Brand Keys® Customer Loyalty Index for the past eight years.
The company is part of Avis Budget Group, Inc., (NYSE: CAR) formerly Cendant Corporation. Avis Budget Group has marketing agreements with Avis Europe Plc, a separately owned UK-based company owning or franchising an additional 2,900 Avis locations in Europe, Africa, the Middle East and Asia.
Historical Chronology
-1946 Avis is founded by Warren Avis at Willow Run Airport in Detroit with an $85,000 investment. This is the first car rental operation located at an airport. Soon after, facilities are opened at Miami Airport.
-1953 Franchise operations are begun in Europe, Canada and Mexico.
-1954 ?Avis is sold to Boston financier Richard S. Robie for $8 million.
-1956 ?Avis is acquired by investment group led by Amoskeag Company. Avis, Inc. is formed as a formal holding company for the company\'s related business interests.
-1960 ?Avis Europe corporate offices are established in the United Kingdom.
-1962 ?Investment banking firm, Lazard Freres & Company, buys Avis.
-1963 ?\"We Try Harder.\" advertising and marketing campaign makes its debut.
-1965 ?ITT Corporation buys Avis for $51 million.
-1972 ?ITT spins off Avis as a public company. Wizard?is introduced, the first real-time information management and reservation system.
-1973 ?Avis is recognized as the market leader in Europe, Africa and the Middle East.
-1977 ?Norton Simon, Inc. buys Avis for $174 million.
-1979 ?Avis enters a worldwide advertising and marketing agreement with General Motors and begins featuring GM cars in its fleet worldwide.
-1983 ?Esmark, Inc. acquires Norton Simon in a $1 billion purchase; Avis is part of the deal.
-1984 ?Beatrice buys Esmark for $2.5 billion, with Avis included again. Rapid Return is introduced - the car rental industry
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