Critical acceptation on commercials (비판적 광고해석능력)

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Even at this time, many advertisements are made. They are all advertising their own goods to consumers through the mass media such as television, radio, internet, magazines, newspapers, etc. As times goes by, consumers’ thoughts and their tastes have changed, so the advertisements are getting developed more efficiently to appeal to consumers. Especially many brands’ television commercials such as Channel, Gucci, Louis Vuitton, Ralph Lauren, and Burberry etc, have gone beyond the basic reason of advertising and head into the level where they create their own style as an icon. In this analysis paper, I want to talk about the video Louis Vuitton “Superflat Monogram”. In this advertisement, we could examine the developed advertising method and its positive and negative aspects on customers’ point of view.
The Louis Vuitton “Superflat Monogram” is a cartoon, which is not a common thing to have as an expensive brand’s commercial. But this is possible in Japan. Since they have a popular cartoon culture, the Louis Vuitton Company hired a producer to make a commercial as familiar to the Japanese as possible. Takashi Murakami, who produced the Louis Vuitton commercial, is one of the most thoughtful and thought-provoking Japanese artists of the 90’s. His work ranges from cartoony paintings to making lots of sculptures.

키워드

Louis Vuitton ,   루이비통,   에세이,   광고비판,   commercial,   Critical,   essay