목차
Introduction
History & financial analysis
McDonald’s Strategy
Speed
Promotion
Price
Franchising
Investment Insight
Health
Strategic Drawbacks-Recommendation
History & financial analysis
McDonald’s Strategy
Speed
Promotion
Price
Franchising
Investment Insight
Health
Strategic Drawbacks-Recommendation
본문내용
McCafe
Despite McDonald’s series of successful strategic evolution, it may face irreversible risks when not properly managed
- Prolonging lines for coffee can eliminate McDonald’s traditional customers looking for quick food.
- Result of the entry into the coffee market has fallen short of anticipation
Despite McDonald’s series of successful strategic evolution, it may face irreversible risks when not properly managed
- Prolonging lines for coffee can eliminate McDonald’s traditional customers looking for quick food.
- Result of the entry into the coffee market has fallen short of anticipation
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