맥도날드 경영전략<영문레포트>

소개글

맥도날드 경영전략<영문레포트>에 대한 보고서 자료입니다.

목차

Introduction
History & financial analysis

McDonald’s Strategy
Speed
Promotion
Price
Franchising
Investment Insight
Health

Strategic Drawbacks-Recommendation

본문내용

McCafe
Despite McDonald’s series of successful strategic evolution, it may face irreversible risks when not properly managed
- Prolonging lines for coffee can eliminate McDonald’s traditional customers looking for quick food.
- Result of the entry into the coffee market has fallen short of anticipation

키워드

맥도날드,   마케팅,   맥카페,   mcdonald