Lille Tissages

소개글

Lille Tissages에 대한 보고서 자료입니다.

목차

Basic Case Analysis
Questions Solving
Q1. Should Lille Tissages lower the price to FF15?
Q2. If the department that produces Item 345 was a profit center and if you were the manager of that department, would it be to your financial advantage to lower the price?
Q3. Is there any possibility that competition might raise their prices if Lille Tissages maintains its price of FF20? If so, how do you take this factor into your analysis?
Q4. At FF15, will Lille Tissages earn a profit on Item 345? How do you decide?

본문내용

Lille Tissages…

The largest company in its segment of French textile industry.
Wants to price Item 345 for 2004, expensive yet competitive product.
Will decide whether to price it FF15 with 25% sales of market size expected, or to price it FF20 with at least 75,000 meters of expected sales.

Volume of production for industry in total increased from 2000 and is expected to grow further in the future.
However, market share of Lille Tissages is decreasing, mainly because of its price unmatched with its competitors.

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Lille Tissages,   price Item ,   Lille Tissages…