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of purchase relatively. However if analyzed the frequency of elements that concern when customers buy, the result shows quality(36.1%), the evaluation(29.7%), interface(16.1%), homepage(4.4%), the marketing of sellers(3.7%). When purchasing in the open markets and apply the decision-making model for
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수출입은행, 「2004 대학(원)생 수출진흥 우수논문집」, 2004
UNESCO(2002), Study on International Flow of Cultural Goods between 제1장 서론
제2장 문화산업에 관한 이론적 배경
제1절 문화산업의 의의와 특성
제2절 문화산업에 있어서 문화콘텐츠의
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of Marketing, Englewood Cliffs, Nj,:Prestice-hall, 1908,
American Marketing Association, Committee on Definitions, A Glossary of Marketing Terms, 1960
Kotler. 1990. Markeing for Nonprofit organigatings, Englewood Cliffs
Kotler, ‘Standing Room only, Harvard Business School Press, Boston, 1997
Philip
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for a variety of reasons. A Nike ad was banned forbeing too violent, and a Coca-Cola ad featuring aboriginal dancers was banned for being “culturally insensitive.” TABLE OF CONTENTS
PREFACE
CHAPTER 1: INTRODUCTION
1.1 What Markets and Where to Enter
1.2 Marketing Overview
CHAPTER 2: R
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of Education.
Wehman, P., & Revell, W. G. (1996). Supported employment from 1986 to 1993: A national program that works. Focus on Autism & Other Developmental Disabilities, 11(4), 235-244.
Wehman, P., Sale, P., & Parent, W. S. (1995). Supported Employment: Strategies for Integration of Workers with
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of Successful Organizations, California Management Review, 40, 2, 96-124.
Saxe, Robert and Barton A. Weitz(1982), The SOCO Scale; A Measure of the Customer Orientation of Salespeople, Journal of Marketing Research, 19(August), 343-351.
Swan, Jone E., I. Fredrick Trawick, and David W. Silva(1985),&
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무역협정 사이트를 참조하여 FTA의 문제점을 연구하였다.
연구는 KOTRA와 World Trade Atlas, KITA의 보고서를 바탕으로 분석, 활용 하였다.
Ⅱ. 한국과 캐나다간 경제교류 현황 및 양국간 FTA의 경제적 효과
1절. 한국 · 캐나다 FTA 수출입 영향
한국과
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for Change, July IDC 2002, Global IT Market Trends and China IT Forum.
IMD (2002), World Competitiveness Yearbook 2002.
International Monetary Fund, International Financial Statistics, 각월호.
Shi, Yizheng (2001), \"Technological Capabilities and International Production Strategy of Firms : The Case
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of Trust in Buyer-Seller Relationships,\" Journal of Marketing, Apr, Vol. 61, 1997, p. 36. Ibid, p.38.
R. C. Mayer, J. H. Davis, and F. D Schoorman, \"An Integrative model of organizational trust,\" Academy of Management Review, Vol.20, No.3, 1995, p.729
R. M. Lee, and R. W. H. Bons, \"Soft-Code Tra
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of Human-Computer Studies, Vol. 40, 1994.
Lee, R. M and Bons, R. W. H., \"Soft-Code Trade Procedures for open-EDI,\" International Journal of Electronic Commerce, Fall, Vol. 1, No. 1, 1996.
Mattew K. O Lee and Efrain Turban, \"A Trust Model for Consumer Internet Shopping,\" International Journal of
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