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The Relative Effects of Three Dimensions of Service Quality on CS. A Comparative Study of Existing vs. Potential Customers. Korea Marketing Rev 18(4): 67-97.
Zeithaml VABitner MJ (1996). Services marketing, New York NY: McGraw-Hill, 8. 서론
이론적배경
연구방법론
분석결과
결론 및 시사점
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)로 묘사되는 활동은 무엇이나 배척의 대상 Innisfree
푸른바다에 뛰어들다
1. 시장 분석 Why Thailand…
2. 타겟 분석 Thailand is…
3. 컨셉 제안 이니스프리를 사랑한 블루오션
4. 신제품 제안 This is it!!!
5. 프로모션 전략 With Customers…
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with customers, reengineer fundamental business processes, reskill the work force, and deploy new technology infrastructures. A new culture emerges, centered not on traditional functional silos, but on the team effort required to implement the strategy. By clearly defining the strategy, communicatin
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with Pepsi, was also a failure).
Mr, Schultz says, "I think we have the license from our customers to do more."
The key is (① ) each Starbucks coffee house should remain " a third place," between house and work, (③ fulfill) the same role as those Italian coffee houses that so inspired him 23 years a
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CRM is a company-wide approach to customer interaction that uses customer data and information technology to take targeted actions across the business system that increase the value as well as the number of profitable business relationships with your customers
set of initiatives across the customer
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얻을 수 있는 통찰력은 무엇인가? 1. Customers Interact with Service Operations
2. The Purchase Process for Services
involves Multiple Steps
3. Customers have Needs and Expectations
4. Customers may Find It Difficult
to Evaluate Services
5. A Service Business is a System
6. Conclusion
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with a broad group of stakeholders
In tune with outside customers and environment, sees around corners
Educated on global issues, curious about the world
Embraces ambiguity and uncertainty, is adaptive
Connects strategy to purpose and communicates in a way that inspires
Decisive, uses knowl
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with sub-contractors.
Import /Export Coordinator ABC Co., Seoul, Korea. 19XX-19XX
* Coordinated international shipment documentation and import/export-related activities.
* Penetrated a new apparel market through contract negotiations with new customers and suppliers. Accountant XYZ Inc., Seoul, K
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with sub-contractors.
Import /Export Coordinator ABC Co., Seoul, Korea. 19XX-19XX
* Coordinated international shipment documentation and import/export-related activities.
* Penetrated a new apparel market through contract negotiations with new customers and suppliers. Accountant XYZ Inc., Seoul,
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with its customers).
2. Disadvantages: unlimited liability, limited life, difficulty in transferring ownership, hard to raise capital funds. Some advantages: simpler, less regulation, the owners are also the managers, sometimes personal tax rates are better than corporate tax rates.
3. The pri
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