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Audition
Weekly Audition, Post Audition
Through recommendation, Global Audition
Training
S.M. Academy
Producing
Visual Producing
Music Producing Introduction of SM Entertainment
History of Korean Pop idols
Girls' Generation
Influenced Japanese Model (Morning Musume)
Segment
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Introduction
Nowadays, the word “globalization” is become very familiar with us. By principles of capitalism, the current market is dominated by huge global companies, and they are still expanding their business to various fields. In this sense, globalization looks like an indispensable, ultima
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Nokia is a international huge company. They have own special technology but they didn’t put it out in Korean market. In Korea CDMA (code division multiple access) is still mainly used, have to check technological difference. Have to take WIFI in every cell phone in Korea it make cell phone expensi
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marketing strategy
• Meeting local responsiveness
Problems faced
• In the late 1990’s
• Distanced from divisional managers and operating countries
• Did not understand the problem the divisions faced, as, back then, authority was centralized
•
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마케팅 영역별 선호도 분석, 공주대학교, 2009
김정우 : 학습지 광고의 경향분석 연구 : <대교>와 <재능교육>의 신문광고를 중심으로, 고려대학교, 1996
계순림 : 유아의 정서 발달을 고려한 표지 디자인에 관한 연구 : 국내 4대 학습지를
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분석, 한국인터넷정보학회
허상훈(2005), 위성 방송 산업의 마케팅 전략에 관한 연구 : 위성 디지털 멀티미디어 방송 산업을 중심으로, 호서대학교 Ⅰ. 서론
Ⅱ. 위성 디지털멀티미디어방송사업자(DMB사업자)의 기본자격
1. 위성망 및 위
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마케팅 조사. 서울 : 한국관광공사, pp10-18
김형준(2009). 방한관광시장분석[1]. 서울 : 한국관광공사, pp.80-95
김영미(2008). 중국인단체관광객 방한여행 실태조사. 서울 : 한국관광공사, pp.34-38
최석범(2007). 방한관광시장분석 보고서. 서울 : 한국관
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onal business
office worker
price-sensitive
1
5
3
positive brand image
5
5
5
quality-sensitive
5
3
4
total
11(2차 target)
13(main target)
12
Stage Ⅲ Marketing Mix
8. Marketing Mix (4P)
1) Product
① main target (personal business, public institution) : 'monami153' keep (design,quality)
② 2차 target (
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1971:Founded by Jerry Baldwin, Zev Siegel, and Gordon Bowker in Seattle’s Pike Place Market 1982:Howard Schultz joined the company as director of retail operations and marketing 1985:Howard Schultz started the Il Giornale coffee bar chain to sell espresso beverages using Starbucks coffee beans 1987:
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Strengths
TOP Brand awareness
Powerful Market channel
High investment in R&D
Weaknesses
Relatively low margin
Heavily dependence on major Product
Dependence on raw-material imports
Opportunities
Increasing appetite for ramen globally
Inelastic in business fluctuation
Demand increase due
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