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성과에 미치는 영향
= The Effects of Resource Orientation on Marketing Innovation, Sustained Competitive Advantage and Performance 1. 서론
2. 본론
1) 기업의 자원유형
2) 경쟁우위를 가지는 자원의 특징
3) 지속적인 경쟁우위
3. 결론
4. 출처 및 참고문헌
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