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of the web-brand through this stickiness. This study suggests several effects on theoretical and practical area, and offers important theoretical backgrounds for the study of web stickiness. <요약>
본 연구는 웹 상의 브랜드역할과 브랜드 충성도에 대한 개념, 흡입력에 대한 개념제
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of Entries
3) Bacassurance Licensees
3. Implications
IV. Status Quo and Future Direction of Bancassurance in Korea
1. Backgrounds for Introducing Bancassurance
1) Liberalization of Interest Rate and Banks' Profit Decline
2) One-Stop shopping
3) Obtaining Low-Costing Marketing Channels and I
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Marketing and Management, Vol. 5, Greenwich, CT: JAI Press.
[5] Fornell, Claes and Birger Wernerfelt(1987), "Defensive Marketing Strategy by customer Complaint Management: A Theoretical Analysis," Journal of Marketing, Vol. 56, January, pp. 6-21.
[6] Hart, Christopher W. L., James L. Heskett, and W.
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of Marketing, Vol.62, April, pp.14-30.
Holbrook, Morris B. and Elizabeth C. Hirchman(1982)," The Experiential Aspect of Consumer Behavior: Consumer Fantasies, Feelings, and Fun", Journal of Consumer Research, 9(September), pp.132-140.
Keller, Kevin L. Susan E. Heckler and Michael J. Houston(1998), "
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marketing strategy, and the strong advantage is enough to meet customer satisfaction. Social marketing also can save marketing expense more than existing marketing strategies, and the effect is bigger than those things.
≪ … 중 략 … ≫
Chapter2. Theoretical Background
1. Definit
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of young people with cancer
(암에서의 대처 : 암을 가지고 있는 젊은이들의 대처 전략과 자원)
INTRODUCTION(서론)
COPING (대처)
Coping strategies(대처 전략)
METHODS
Data collection(자료수집)
- 윤리적 관점 -
- 대상자 -
Table 1. Background of the sub
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of the Firm. Economica N. S., 4: 386～405.
Crosby, Lawrence A. and Nancy Stephens(1987). Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry. Journal of Marketing Research, 24: 404～411.
, Kenneth R. Evans, and Deborah Cowles(1990). Relationship Qu
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Effects of (a) sinking velocity and (b) background turbidity on phytoplankton equilibrium density along a mixing depth gradient, as predicted by the closed-system model (Eq.
1. Effects of (a) sinking velocity and (b) background turbidity on phytoplankton equilibrium density along a mixing depth grad
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of brand extensions was stronger than the similarity between original brands and extended brands.
Third, when evaluators were experts, the influences of similarity on the evaluations of brand extensions of technology products was weaker.
At the end of the paper, theoretical contribution, limitations
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마케팅적 접근이 시도 되도 있다
본 연구는 인터넷 쇼핑몰의 구축에 있어서 다양한 구성환경 특성을 바탕으로 고객유지에 영향을 미치는 변수를 찾고자 시도하였다 이러한 발상의 바탕으로 고객이 쇼핑의 행동을 직접적으로 행하는 데 있
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