Fitness Club 고객 라이프스타일과 서비스 기대수준( 소비자행동)

목차

I. 연구목적

Ⅱ. 연구방법

Ⅲ. 연구결과

Ⅳ. 결론 및 논의

참고문헌

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*한글97

본문내용

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ABSTRACT
The Relationship between the Lifestyle of Customers and their Expectations of Provided Services in Private Fitness Clubs
Choi, Jong-Pill·Kim, Ae-Rang (Univ. of New Mexico)
The purpose of this study was to investigate the relationship between the diversified lifestyles of customers and their expectations of the services provided by fitness clubs. To conduct this research, 611 subjects from four different fitness clubs (2 non-profit & 2 profit clubs) were surveyed.
In order to obtain the data regarding the lifestyles of these subjects and their expectations of the provided services, a questionnaire based on A.I.O (Activities, Interests, Opinions) factors was utilized (51 questions for measuring the lifestyles of the fitness club customers and 31 questions for measuring the expectations of the provided services). The responses from this research were analyzed by correlation and factor analysis.
The results of this research identified 8 lifestyle factors such as health, fashion, accomplishment, self-confidence, individuality, enervation, life-concern, and possession as well as identified 5 expectation factors such as promotion, instruction, program, additional service, and facility.
Based on the drawn data, the following results can be discussed. First, there was a statistically significant relationship between the variables of lifestyle preference for health and expectation for promotion and facility. Second, there was a statistically significant relationship between the variables of lifestyle preference for individuality and expectation for program. Third, there was a statistically significant relationship between the variables of lifestyle preference for enervation and expectation for program. Fourth, there was a statistically significant relationship between the variables of lifestyle preference for fashion and expectation for facility. Fifth, there was a statistically significant relationship between the variables of lifestyle preference for accomplishment and expectation for promotion and program. Sixth, there was a statistically significant relationship between the variables of lifestyle preference for self-confidence and expectation for additional service. Last, there was a statistically significant relationship between the variables of lifestyle preference for life-concern and expectation for promotion and additional service.

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