YELLOW COLA

목차

환경분석

개발 배경

고객 가치 확보 및 유지

The Boston Consulting Group Approach

SWOT Analysis

MARKETING STRATEGY

Segmentation

Differentiation

본문내용

1. Idea Generation (or drop)
2. Idea screening (or drop)
3. Concept Development and test (or drop)
4. Marketing Strategy Development (or drop)
5. Business Analysis (or drop)
6. Product Development (or drop)
7. Market Testing (Should we send the idea back for product development?)
8. Commercialization (Would it help to modify the product or marketing program?)

키워드

YELLOW COLA,   마케팅,   환경분석