중국소비자들의 제품에 대한 사전지식수준이 제조국별 제품평가에 미치는 영향

목차

Ⅰ. 문제제기

Ⅱ. 이론적 배경
1. 제조국 효과와 관련한 기존연구
2. 소비자의 사전지식(prior knowledge)
3. 제품의 품질 및 소비자의 지각된 질

Ⅲ. 제조국별 제품평가에 대한 사전지식수준의 역할 및 영향
1. 제조국에 따른 차이
2. 사전지식에 따른 차이점
3. 제조국별 제품평가에 대한 사전지식수준의 역할 및 영향

Ⅳ. 연구방법 및 설계
1. 제품선정
2. 변수의 조작
3. 표본대상 및 평가절차

Ⅴ. 분석 결과
1. 조사대상자의 인구통계적 특성
2. 조작점검 및 신뢰도 검증
3. 가설검증

Ⅵ. 요약 및 결론

참고 문헌

본문내용

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키워드

제조국효과와기존연구,   소비자의사전지식,   소비자의지각된질,   사전지식수준의역할 ,   사전지식에따른차이점,   제조국별제품평가,   제조국과소비자들,   소비동기와소득수준