NHN의 미국시장 진출전략

목차

1. NHN USA 소개

2. U.S Penetration Strategy

3. Market Differences

4. Inexperience in North American market

본문내용

Establishment: July, 2005 as a Delaware Corporation
Headquarter: Mountain View, CA
Funding: USD 22 million by NHN Corp.(100% owned)
Games serviced : 52 units (including flash games)
Employee : 80+
Concurrent Users: 25,000
Registered Users: 3.5 Million
Daily Unique Visitors: 220,000

키워드

NHN,   해외시장,   진출전략,   국제경영,   실패사례