Dream society - rolf jensen (드림소사이어티-롤프옌센) 영문서 요약

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Dream society - rolf jensen (드림소사이어티-롤프옌센) 영문서 요약에 대한 보고서 자료입니다.

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Dream society - rolf jensen (드림소사이어티-롤프옌센)

Chapter 1. How we will get to the dream society
Chapter 2. The market for stories and storytellers
Chapter 3. From hard work to hard fun- From company to Tribe
Chapter 4. The loving family incorporation, And the new leisure time
Chapter 5. Universal stories for global business

본문내용

, with their massive populations, powerful growth, and strong cultural traditions, will be able to sell the most goods and services across borders. Chinese, Japanese, and Korean design and history will experience a breakthrough in the affluent countries. Third scenario, the North Atlantic region will dominate world trade in the twenty-first century because this is the region whose companies excel in selling stories across cultural borders.
The outcome of the battle for the global market is very open-ended. The new information highways provide access to world markets for new companies and new ideas-access that was previously the prerogative of large corporations from the affluent countries. The new communication technologies will ease access to the global market. In the twenty-first century, the proverbial good idea will have better prospects than ever before-even in the absence of a large corporation with deep pockets backing it up. Progress will depend on those that can make it happen.
Candidates for the Dream society
There are 25 high income countries with a total population of 800 million-together, they constitute the countries that are on their way to the dream society. Not in the sense that consumption patterns of entire populations will change logic, but in the sense that dream society products will gain a mass market in the countries concerned.
The African countries south of the sahara, presently among the least affluent on earth, will remain poor, perhaps for the greater part of the twenty-first century. Such a long term guess is, how ever, very speculative. These countries will probably prosper through the product that will be very sought after in the Dream society. Along with African nature and wildlife, African myths and legends, lifestyles, and rituals may become the reason that the above highly pessimistic forecast turns out to be wrong.
The global market subdivided into a few big stories that are sold world wide. The physical products representing the stories may be produced anywhere in the world, but this is not where the biggest profits lie. The money is made through selling the stories themselves. As mentioned, there is economy of scale inherent in story marketing, but along with the new communication thoroughfares comes fiercer competition-reaching the households of the global middle class will become cheaper.
As an added requirement, stories must be able to transcend cultural borders. The market for convictions-the market for goodness-may be roughly the same in affluent countries. Animal welfare, the condemnation of child labor, priorities given to the environment. Telling them through products and services is still somewhat novel, but here is a growing storytelling market. However, we must ask if this is a global market-or if it will become one. We don't possess the full answer. Perhaps we can venture the conclusion that tendencies point toward shared convictions among steadily increasing numbers of the world's population.

키워드

Dream society,   드림소사이어티,   story teller,   이야기시장,   롤프 옌센,   rolf jensen,   미래 사회,   영문책요약