인터넷 홈페이지를 통해 본 인터컨티넨탈 호텔

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인터넷 홈페이지를 통해 본 인터컨티넨탈 호텔에 대한 보고서 자료입니다.

목차

1. InterContinental Hotels Group의 현황

2. InterContinental Hotels Group 의 역사

3. InterContinental Hotels Group 의 CEO

4. InterContinental Hotels Group Lodging Brands

5. InterContinental Franchise 시스템의 장점

6. InterContinental의 최근 3달간 Share Price

7. InterContinental의 2003년 FINANCIAL STATEMENTS

본문내용

2. InterContinental Hotels Group 의 역사
The origins of InterContinental Hotels Group can be traced back to 1777 when William Bass established a brewery in Burton-on-Trent, trading under his own name. The business thrived under William and his son Michael Thomas, developing into a leading domestic brewer and exporter. In 1876 their red triangle trademark became the first trademark to be registered in the United Kingdom. Bass already owned a small chain of hotels, which had been acquired in 1987. But the first significant international move into the hotel industry came in 1988, with the purchase of Holiday Inns International, followed by the acquisition of the remaining North American business of Holiday Inn in 1990. Holiday Inn was already the leading midscale hotel brand in the world, having been first founded by Kemmons Wilson in Memphis, Tennessee in 1952 to cater for the travel needs of US families. With continued investment Holiday Inn grew internationally and other brands were developed to expand the portfolio and build on its strong infrastructure. In 1991, Holiday Inn Express was launched, adding a complementary brand in the limited service segment, and Crowne Plaza was launched in 1994 to move the group into the upscale market. As the business became more purely brand focused, it sold its owned US midscale hotel assets in 1997, whilst retaining the branding through franchise agreements.
InterContinental Hotels Group 역사는 미국의 프랭클린 루즈벨트 대통령이 라틴아메리카의 경제를 돕기 위하여 여행을 더욱 많이 하도록 권장하였던, 1946년으로 거슬러 올라간다. 사업과 비즈니스 여행, 관광여행이 증가하면서 그곳의 호텔 숙박은 한정될 수밖에 없었고, 좀 더 현대적인 호텔이 필요하게 되었다. 이에 대한 연구가 팬암 항공사에 의해서 전개되었고, 결과적으로 미국의 많은 주요 호텔 전문가들이 이 연구를 지원하도록 요청되었다.

키워드

인터넷 홈페이지,   InterContinental,   홈페이지,   체인호텔,   홈페이지 인터컨티넨탈,   인터컨티넨탈 호텔,   인터넷 인터컨티넨탈호텔,   체인호텔 조사