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Power)
(2) 보상적 권력 (Reward Power)
(3) 합법적 권력 (Legitimate Power)
(4) 전문적 권력 (Expert Power)
(5) 참조적 권력 (Referent Power)
2. 설득
1) 설득의 정의
2) 설득의 과정
(1) 전달내용의 파악
(2) 정서의 전이
(3) 일관성 기제
(4) 반론의 제시 가능
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Communication and Socialization. New York: Delmar Publishers Inc.
Powers, Michael. (1995) Educating Children with Autism: A Guide to Selecting an Appropriate Program. Rockville, MD: Woodbine House.
Siegel, Bryna. (1996) The world of the autistic child: understanding and treating autistic spectrum
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Communication and Community, Sage
K. Kumar (1995) From Post-Industrial to Post-Modern Society, Blackwell
S. Lash and J. Urry (1987) The End of Organized Capitalism, Sage
D. Lyon (1988) The Information Society: Issues and Illusions, Polity
H. Rheingold (1994) The Virtual Community, Secker and Warburg
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)
제15장 Market Segmentation & Product Positioning (시장세분화와 제품 포지셔닝)
제16장 Market Communication
제17장 쇼핑행동과 점포선택
제18장 가격과 판매원
제19장 조직구매자의 행동 (Organizational Buyer's Behavior)
제20장 소비자주의와 책임
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Communication Strategy
매출의 성패는 브랜드의 concept과 상품에 대하여 고객과 얼마만큼 원활한 커뮤니케이션이 이루어지고 있는가에 따라 결정된다고 할 수 있다.
광고전략의 주력매체로는 전파매체를 우선으로 사용하고 있으며 다음으로는 인쇄
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Power Inbalance between Groups)
4) 역할갈등, 역할모호 (Role Conflict, Role Ambiguity)
5) 개인간 갈등 (Personality Conflict)
3. 팀빌딩의 기법
1) 집단간 조직개발기법 (Intergroup OD Technique)
2) 제 3자 개입/ 대면기법 (Third Party Intervention & Confrontation)
3) 조직창 기
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communication.
People can share their thinking with social media, and it can be change society.
As time goes by, social media is getting more powerful. Therefore, Many companies are utilizing social media for maximizing marketing effect, and it became one of useful marketing strategy. Cha
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Communication, 46(1), pp. 39-50.
Paul A. David. (1992). Heroes, herds, and hysteresis in technological history. Industrial and Corporate Change, 1(1), pp. 129-180.
Paul Evan Peters. (1995년 3월/4월). The next birther application in cynerspace. Educom Review, 30(2), pp 10-11.
Peter Lyman. (1999년 11
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communication technologies will ease access to the global market. In the twenty-first century, the proverbial good idea will have better prospects than ever before-even in the absence of a large corporation with deep pockets backing it up. Progress will depend on those that can make it happen.
Candi
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Communication Research(20) 3, pp. 365∼383
Schudson. M., The power of news, Cambridge : Harvard Univ. Press. 1995.
Tom V. Smith, "Ethnic Images in the United States," The Polling Report 7, May, 1991.
Tuchman, G., Making News : A study in the Construction of Reality, New York : The Free Press, 1978,
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