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Change Through Persuation(설득을 통한 변화)
Setting the Stage(단계의 설정)
Creating the Frame(구조화하라)
Dysfunctional Routines(역기능적인 관행들)
Managing the Mood(분위기 관리)
The four Phases of a Persuasion Campaign(설득캠페인의 네가지 단계)
Reinforcing
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through Structural Change, Journal of Marketing, Vol.51, January, 1987, pp.34～43.
House, R., A. Filley & S. Kerr, Relation of Leader Consideration and Initiating Structure to Subordinates Satisfaction, Administrative Science Quarterly, 1971.
J. A. Fitzsimmons & M.J. Fitzsimmons, Service Management
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change of students\' perception through participating in environmental education programs in village forest, 목포대학교 교육대학원, 석사학위논문, 최아름, 2011,
5. 마을숲의 역할과 치유적 의미에 대한 연구 : -함양상림을 중심으로-, 선문대학교 글로컬통합대학원 석
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Changes. written by Patricia G. Devine, Edward R. Hirt, (eds.) London: Sage, pp.229-258.
Greenwald, Brock, Ostrom. 1968. "Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change". In Psychological Foundations of Attitudes. (eds.) N.Y.: Academic Press, pp.147-169.
James B. Stiff. 1
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Change, SAGE Publition Ltd., London, 1989. Ⅰ. 서 론
Ⅱ. 행태주의적 접근
1. 고전적 조건화 이론
2. 조작적 조건화 이론
Ⅲ. 인지적 접근
1. 사회 학습 이론
2. 자기 발견적 학습 이론
Ⅳ. 동기적 접근
1. 인지 부조화 이론
2. 자기 지각 이론
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change of environment brought various issues such as value fall of appearance of a new rival and life insurance products. I tried to think about a lot of plans in order to cope effectively with this. Therefore, a plan to look up is as follows.
1. Development of a new product
2. The Growth power of a
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persuasion: Classic and contemporary approaches, Dubuque, IA: Brown.
Rosenberg, M, J. (1960), An Analysis of Affective-Cognitive Consistency. In Attitude Organization and Change, Eds. C. I. Hovland and M. J Rosenberg. New Haven, CT: Yale University Press, pp. 15-64
Wicker, A. W. (1969). Attitudes vs
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Change in Foreign-Owned Subsidiary Companies". Academy of Management Review. 23(4):773-795.
Chang,S.J.(1995). "International Expansion Strategy og Japanese Firms: Capability Building Through Sequential Entry". Academy of Management Journal. 38(2):383-407.
-------(1996). "An Evolutionary Perspective
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change in smoking status for self-changers, Addictive Behaviors, Volume 10, Issue 4, 395-406, 1985.
Lee, Y. H., and S. Y. Hwang, \"Effect of parenting stress control and quality of family life improvement through participation in leisure self-help group program.\", The Journal of special children ed
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Change 2007: The Physical Science Basis: Summary for Policymakers Contribution of Working Group I to the Fourth Assessment Report of the Intergovernmental Panel on Climate Change.” The New York review of books. 54(4).
17. Rehan R. Nehdi M.(2005). "Carbon dioxide emissions and climate change: policy
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