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of South Africa is the most serious one, and this is a weakness for her in developing tourism industry.
qThe purposes of the tourists to go to South Africa from 1995 to 1999 are mainly on holidays, leisure and business. 1. Executive Summary
2. Methodology
3. Introduction
4. Data Analy
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Environment Analysis
A.Internal Analysis
B.External Analysis
III.STP strategy
A.Segmentation
B.Targeting
C.Positioning
IV.SWOT
A.Strength
B.Weakness
C.Opportunity
D.Threat
V.4Ps
A.Product
B.Price
C.Place (distribution
D.Promotion
VI.Evaluation
A.Survey
B.Interview
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