|
Situation analysis
company
consumer
market & competive situation
2. SWOT analysis
3. Campaign strategy
4. Communication strategy
5. Media plan
6. Other marketing communications activities
7. Campaign evaluation [목차]
<대웅제약 - 우루사>
1. Situation analysis
· company
· consumer
|
|
|
Situation Analysis
MS사의 독점이 우리에게 주는 영향!
Internet Explorer, MSN 메신저,
Media player는 진짜 무료일까? 마이크로 소프트와 우리의 생활
마이크로 소프트사의 독점현황
- OS 시장
- 웹브라우저 시장
- 오피스 시장
MS사는
|
|
|
▶ Targeting
▶ Positioning
-「2050」 마케팅 전략
⑷ Communication strategy
▶ Message development research
▶ The creative theme
▶ Tactics and executions
⑸ Media plan
▶ Media mix / Scheduling and timing
⑹ Other marketing communications activities
⑺ Campaign evaluation
|
|
|
캠페인 전략
①“일곱개의 특권,20살의 011”-1차 캠페인
②“Made in 20"- 2차 캠페인
-Positioning
4. 커뮤니케이션 전략
5.미디어 전략
①Media mix
1)TV광고
2)인쇄광고
3)인터넷광고
6. Other marketing communication activities
7. 성과평가
|
|
|
브랜드 강화라는 커뮤니케이션 효과를 이끌어 낸다.
'신라면의 실수'를 타산지석(他山之石)으로 삼는다. Ⅰ. Situation Analysis
Ⅱ. Consumer Analysis
Ⅲ. Marketing Strategy
Ⅳ. Communication Strategy
Ⅴ. Media Strategy
Ⅵ. Sales Promotion Strategy
|
|
 |
Please describe how your experiences in the field of international cooperation have influenced your worldview. (영어, 500단어 이하)
As the age changes and the age of one-person media comes, various platforms and contents are flooding all over the place. In this situation, we have been analyzing an
|
|
 |
Describe a challenging situation you faced and how you handled it. What did you learn from that experience?
3. How do you stay informed about current events and developments in the media industry?
4. What are your future career goals, and how do you see yourself contributing to JoongAng Ilbo in
|
|
 |
analysis, I always keep two sayings in my heart: to be flexible depending on the situation, and always have a backup plan. 1) 본인성격 및 장.단점
2) 외국어 교육 (언제, 어디서, 얼마간 받았는지?)
3) 각종 사회 활동 사항 등 (만약 있다면)
4) 특이경험 및 국제경험 (언
|
|
메뉴펼치기
